From the way you or the production crew you’re working with position the camera to the elements that are chosen to fill the frame, everything in film & video production is a creative decision, or at least that’s how it should be.
If you’re not treating these choices that way then you’re not getting all you can out of the process. No matter what kind of video you’re creating, it shouldn’t just be a point-and-shoot mentality.
Our sister wedding videography & photography company, Live Picture Studios, obviously works at and with a lot of wedding venues, which is why we know full well just how much some video content could help these kinds of places.
Whether it’s the place’s immaculate gardens & grounds, stunning spaces, unique charm, etc., a video can help to highlight these types of elements to let newlyweds-to-be know what makes the venue so special before ever having to step foot on the grounds.
There are a lot of ways to capture and enhance the story you’re trying to tell in corporate video production, or any kind of video production for that matter, these days, but it does all start with that story.
You can do everything under the sun to make it more compelling and interesting, but if you’re starting off with a shabby, or worse, a severely flawed script, then none of that will matter all that much in the end.
Most people unfamiliar with the video production process don’t even know what slating is, and for those in that category, it’s the action of slapping that clapperboard device down at the beginning of takes, but why do they do that?
It’s done to designate and mark particular scenes and/or takes that were recorded during production, but mainly slating helps make the synchronizing of picture and sound manageable and easier later on in post-production. That is, when slating is done correctly.
Yes, getting a four or five star mark from previous customers, fans, or followers is great, no matter what you did to deserve it. But a star’s a star, and even a nice written review cannot be, and rarely is, fully trusted by the reader.
A video testimonial, on the other hand, is a whole different animal. It gives the viewer a chance to see, hear, and judge things for themselves, not to mention breathing new life into any positive review.
We talk a lot around here about how effective video can be as opposed to other forms of content when it comes to emotional storytelling. Whether it’s the way the story’s scripted or the shots are composed, the editing, etc., there are just so many layers which can be injected with emotion.
And for some general information about the emotional power of the camera, check out this post, How to Use the Camera to Convey Emotion on Your Film & Video Productions, but today’s post isn’t about the camera in general, but how it moves.