Yes, getting a four or five star mark from previous customers, fans, or followers is great, no matter what you did to deserve it. But a star’s a star, and even a nice written review cannot be, and rarely is, fully trusted by the reader.
A video testimonial, on the other hand, is a whole different animal. It gives the viewer a chance to see, hear, and judge things for themselves, not to mention breathing new life into any positive review.
Still not convinced you could use them? Well, as NY / NJ video production pros who are very familiar with the power of video testimonials, we thought we’d give you a few more reasons and pass along some tips on how to go about creating them.
It’s all about transparency and trust now.
You’ve probably heard the word transparency a lot over the past few years, and that’s because people crave authenticity now. They want the truth, and they immediately grow skeptical of someone who seems to be telling them otherwise.
They also grow suspicious of any brand or content creator who seems to be trying a little too hard to convince them of their trustworthiness. So, the question, then, is how can you get people to trust you if any attempt at doing so risks losing the very trust you seek?
Video testimonials, that’s how. Like mentioned above, they let the skeptics see and hear the message delivered directly from people who have no discernible reason to lie. The viewers are therefore left with no reason to doubt the message’s authenticity.
And remember, it’s not just that they’re getting the message from any old stranger. They’re getting it from someone who was once exactly where they are now, someone who they can relate to, and that makes the messenger even more trustworthy.
A video testimonial is a chance to tell another story.
We talk a lot around here about the importance of telling a story with your videos nowadays, or any content for that matter, as opposed to just stating a mission or message or coming right out and selling something.
For some general tips on that, check out this post, Storytelling Tips for Helping Your Videos Connect with Social Audiences, but the point is that stories connect and video testimonials provide you with another opportunity to tell compelling, relatable ones.
Well, they actually give previous customers, fan, followers, etc., a chance to tell their captivating stories, but you and/or your brand will be a big part of the tales they tell.
After all, while the people giving the testimonials should definitely talk about who they are, they should be spending most of the time talking about the issue or need they had which you and/or your brand solved or fulfilled.
They can do more than just review.
Yes, the primary point of creating video testimonials is to deliver positive reviews about previous experiences with you and/or your brand directly from customers, fans, followers, etc., to the people with whom you’re trying to connect.
However, that doesn’t have to be the only point. For instance, you can also use your video testimonials to provide viewers with helpful information about whatever it is you do or offer and how to get the most out of it.
That could mean asking the person who’s giving the testimonial some basic questions pertaining to how they used your product or service, or you may even want to have him or her actually demonstrate their experience.
The point is that video testimonials don’t just have to be about creating relatable messages that can be trusted. They can also help to inform and explain to the people you’re trying to reach so that they can get the most out of what you’re offering them.
They don’t just build trust but awareness too.
Trustworthiness also isn’t the only advantage video testimonials have over written reviews. Because while the written testimonials aren’t nearly as easy to believe, they’re also not nearly as shareable, and we’re not just saying that because we do video production in NY and NJ.
It just comes down to the fact that videos are the far more shareable form of content. Think about it. You may put written reviews on your site’s testimonial page, but you can put your video testimonials in far more places than that, namely all your social pages. And it’s not just about the medium itself, either.
If you do it right, then like mentioned above, you won’t just be left with video reviews to post but relatable, captivating, authentic stories in video form, and there’s really no comparison between that kind of content and written text when it comes to shareability.
That means that video testimonials don’t just help in terms of building trust with your audience, but also in terms of building general awareness about you and/or your brand. You’ll have that much more quality content to post to get the word out.
What you need to remember when making video testimonials.
First of all, when creating video testimonials it’s extremely important that you stay mindful of the fact that the participants are real people and that the production will require them to take time out of their real lives.
That means that you need to be extra careful not to waste that time. When real people are willing to share their experience like this, you don’t want to disrupt or get in the way of that in any way. From there, all the basics apply.
For more on that, check out this post, Learn How to Do Video Testimonials the Right Way, but the bottom line is that video testimonials can do a lot more than just help you build some trust with your audience.
They’ll give you a chance to tell another compelling story, to inform and explain more to viewers, and to build some general awareness, so try to remember that no matter what it takes to create them, it’ll definitely be worth it in the end.
About Us: KVibe Productions, a New York/New Jersey full-service film & video production company, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we always create to inspire.