There are a lot of ways to capture and enhance the story you’re trying to tell in corporate video production, or any kind of video production for that matter, these days, but it does all start with that story.
You can do everything under the sun to make it more compelling and interesting, but if you’re starting off with a shabby, or worse, a severely flawed script, then none of that will matter all that much in the end.
So, as New Jersey & New York video production experts who’ve made a lot of corporate videos, we thought we’d pass on a few tips for ensuring that the script you’re working with is as good as it can possibly be before you jump into production.
Ask yourself what the viewers want?
Most of the time when you read these types of articles, you’ll see “Determine Your Goals” pretty high up if not first on the list of corporate or commercial video script tips, and make no mistake, that is very important.
After all, there are a variety of reasons to use video content now, no matter what you do nor offer, and you need to determine what, exactly, you’d like to accomplish with every video you create so that you can tailor it accordingly.
But we’re in a new day and age, and the old promotional approach of essentially interrupting people to sell them something just doesn’t work anymore. That’s why the first thing you need to consider when writing your corporate script is what the viewers you’re trying to reach want to see, not what you want to do.
That obviously requires knowing all about those viewers and their interests, preferences, etc., but the point is that there are just too many video options now, not to mention all the potential distractions, so your script needs to do something to reward viewers for choosing your video, first and foremost.
Start connecting dots with your goals.
Once you have an idea of the kinds of topics and videos your target viewers would probably want to watch, then you can start seeing if any of your objectives align with any of those interests and types of videos in any way.
For instance, are you just trying to stir up some general awareness about you or your brand, or do you have more specific, sales-oriented goals in mind? Or are you just trying to get the viewers to check out additional content after the video?
The point is, like mentioned above, video content can be used for so many different reasons now, so the best type of corporate video to create depends on the particular objective you’d like it to ultimately help you accomplish.
The hope is that a good story or concept comes to mind simply from going through these steps. By thinking about what viewers may want and the things you want to accomplish, you may find a happy middle ground, but either way, it’ll help ensure you’re directing your videos to the right eyes for the right reasons.
Give your corporate video script an arc.
As you can see, writing a corporate video script isn’t as simple as it may seem. After all, we’re just now getting to the actual script phase! But take it from us as longtime NY & NJ video production pros, if you put in the work beforehand, then it’ll make the process run that much smoother thereafter.
So, now that you’ve determined a clear goal and a topic that, with any luck, should spark your viewers’ interests, it comes down to giving your script a narrative arc. Without one, it’ll either feel like you’re running through an outline or like you’ve simply strung together some random events.
Again, these aren’t the old days anymore. People need a personal reason to stick around and watch a video until the end now and good, quality storytelling will go a long way toward giving them that reason. So, how do you give your corporate video script a narrative arc?
Well, all stories have a beginning, middle, and end, so it all starts with an opening that hooks viewers in, fast, whether you do it via a classic cliffhanger, presenting a surprising statistic, asking an intriguing question, beginning with an interesting anecdote, etc.
From there, make sure the tension or intensity progresses to a payoff worthy of your big opening, and one that aligns with your goal. For some more tips, check out this post, How to Give Your Videos a Narrative Arc That Will Keep Viewers Watching.
Edit, rewrite, and read aloud.
Now, if you’re new to writing in general, then you need to know the basic rule: writing is rewriting. And that doesn’t change when it comes to corporate video scripts.
So, once you’ve gotten through your ending, then it’s time to go back and take out anything unnecessary. Try not to get married to anything that’s not essential or unforgettable. Every single sentence should accomplish something.
And it’s not just about omissions at this stage. This is also the time to rearrange, condense, and/or completely rewrite portions. Don’t think that you’re ruining all the work you’ve done up until this point, either, because you’re not. You’re improving it.
It usually helps to read everything aloud now, too. You may want to recruit some other people to take a look at it as well so that you can get some feedback from fresh eyes. That always helps.
And as always, keep your target viewers in mind at this stage. Make sure you haven’t strayed too far from catering to their interests to accomplishing your own goals, because remember, they won’t stick around very long if you did.
Start off on the right foot.
For some tips on the seven major plot points, which may help when creating your corporate video script, check out this post, The 7 Major Plot Points: The Key to Developing an Effective Script Outline for Your Film or Video Production.
But the bottom line is that you can’t underestimate the importance of your corporate video script. After all, that’s where it all starts, so make sure you’ve given the process all the time and thought it deserves. We hope this post helps.
About Us: KVibe Productions, a New York/New Jersey full-service film & video production company, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we always create to inspire.