Our sister wedding videography & photography company, Live Picture Studios, obviously works at and with a lot of wedding venues, which is why we know full well just how much some video content could help these kinds of places.
Whether it’s the place’s immaculate gardens & grounds, stunning spaces, unique charm, etc., a video can help to highlight these types of elements to let newlyweds-to-be know what makes the venue so special before ever having to step foot on the grounds.
And we can tell you as NY & NJ video production pros who’ve been in the business for years that a video like that may be just what gets those couples to actually come by in-person for a meeting. Still on the fence about it? Read on for some ideas on how, exactly, video content can help your wedding venue.
The Basic Tour
While a basic tour video may not be the best approach for certain companies and brands anymore, it still works very well for wedding venues. Why? Because, like mentioned above, you’ll want to show viewers the gardens, grounds, views, spaces, etc.
The point is that wedding venues and the nature of their allure lend themselves to basic tour videos. It’s just a good fit, and you really don’t have to get too complicated with it. When we say basic tour, we mean basic.
It’s not that you can’t get more creative with your tour video, because you absolutely can. You can use some soft music and sprinkle in some beautiful detail shots, for example, but you don’t necessarily have to.
You can just literally take viewers around the venue and its surrounding areas and use some voice-over to guide them through and let them know of the different ways they can utilize the places and spaces being shown to them.
The Highlight Approach
Using video to give viewers a chance to see your wedding venue so that they can begin to envision how their celebration will look and feel there is great, but it’s not the only way video can be used to help.
You can also take the highlight approach, which basically entails putting together a video using footage from previous weddings that have taken place at the venue. And don’t worry, it doesn’t remove the whole “envisioning” part from the equation.
In fact, showing viewers other newlyweds celebrating their own big days at the venue will only help to spark the newlyweds-to-be’s imaginations. They’ll start to see themselves in place of the couples on the screen in the video.
And the great part about this approach is that it just requires you reaching out to wedding videographers with whom you’ve worked before. And take it from us longtime NY & NJ video production experts, the more the better. It just means more footage.
The Testimonial Video
Showing off the venue’s scenic views, breathtaking decor, and stunning spaces and showcasing highlights from previous celebrations that took place in those spaces are both great ways to use video, but sometimes, it’s best to just let people hear it from the horse’s mouth.
In this case, the horses are newlyweds who celebrated their wedding days at the venue, and giving them a chance to sit down and recall their wedding-day experiences is yet another way video can be a big help to wedding venues.
The truth is, no matter what you do, testimonials can help. After all, authenticity and transparency are more important than ever these days. People don’t buy purely salesy content anymore, of any kind, which is why testimonials work so well.
Viewers find it easier to trust real people who were once in the same position that they’re in now. They know that these people have no reason to lie, and if you did your part, then the truth should be more than enough to start building some interest and excitement about your venue.
You do the talking!
From there, you or someone else who works at the venue who’s more comfortable appearing on camera can step up to explain what it is that makes your wedding venue so special.
You can take an interview approach and have some questions prepared to keep you on track, whether your goal is to just introduce yourselves and the venue, explain a bit about its history, etc.
You can also take the FAQ route and answer some commonly asked questions about your venue or about the process of choosing wedding venues in general.
The point is that if you or someone else at the venue is up to it, then you should at least consider having a spokesperson-style video. For more on determining who may be best suited to the task, check out this post, How to Find the Best Faces and Voices for Your Brand’s Video Plan.
Mix it up!
While you can take any or all of these approaches to your video content, you can also treat the above styles as one big buffet and just pick and choose which ingredients you want for your video.
For instance, you may want to do a basic tour which also contains an interview portion, or maybe a combination highlight and testimonial video. The point is that there are a lot of ways to use video to help your venue, but they don’t all have to be used exclusively.
Just sit down with the video production people you’re thinking of working with to discuss all the possibilities, and remember that not every wedding videographer is cut out to create this kind of video.
It really is a different world, so make sure you find the right people for the job. Ask them the right questions and check out their previous work. If there’s nothing like what you’re looking for, then you may want to continue your search process.
About Us: KVibe Productions, a New York/New Jersey full-service film & video production company, can handle every aspect of the production process. Whether it’s a commercial, corporate video, or a feature film, etc., at KVibe, we always create to inspire.