When it comes to video production, it’s not just the production and post-production tools and technologies that are always changing. There seems to be a new platform on which to distribute your video content popping up every week, and all those platforms are constantly changing themselves.
And it’s imperative that you keep up if you want to find or maintain any kind of success on them. Yes, it may sound like a pain, but you’ll eventually find yourself spinning your wheels and not getting anywhere if you don’t take measures to adapt.
While there are other factors to examine when it comes to looking into potential video production companies in NYC, it all starts with their galleries of previous work. After all, you are looking into recruiting help with creating video content, so it only makes sense to start with the videos they’ve already created.
But checking out galleries of previous work isn’t as easy as it sounds, or at least it shouldn’t be. It’s not just about finding talented people who create quality work but finding the right people for your specific mission.
It seems like everyone dabbles in video production these days, but not everyone’s actually any good at it. So, if you’re looking into various New York production companies to find the best fit for whatever it is you’re doing, then there are some things you should know.
First off, you need to know exactly what your objectives are with every video you create before even starting to sift through your options. That’s the only way to know if the people you’re thinking of working with are right for the job.
Yes, if you haven’t even gotten into basic commercial or corporate video production, then you absolutely should, but the truth is that to sustain any kind of success with your video content these days, you need to change with the tides.
And as always, there are plenty of things affecting those tides at the moment, including the rapidly growing popularity of live video, the emergence of impermanent content, and the evolution of 360 video and virtual reality.
We recently blogged about the power of mise-en-scene and how exhibiting a control over all the elements within the frame could shape the viewing experience of your film or video production, but we didn’t mention how important sound can be to that process, too.
For instance, when John Carpenter first screened his classic 1978 horror film Halloween for producers, before the score had been composed, it was apparently considered very much un-scary, which obviously isn’t the kind of criticism that tends to bode too well for a scary movie.
To many who are new to the production process, film or video editing is simply the final phase. It’s when all the work that’s been done up until that point is organized, arranged, cut up, etc., but the truth is, there’s more to editing than that.
In fact, as longtime NY and NJ video production experts, we can tell you that the process offers just as many storytelling opportunities as any other phase, and that the way you tie together shots and sequences will absolutely affect the way viewers experience certain scenes as well as the entire piece. Read on to learn more.