It seems like everyone dabbles in video production these days, but not everyone’s actually any good at it. So, if you’re looking into various New York production companies to find the best fit for whatever it is you’re doing, then there are some things you should know.
First off, you need to know exactly what your objectives are with every video you create before even starting to sift through your options. That’s the only way to know if the people you’re thinking of working with are right for the job.
From there, though, like anything else, it’s about looking and listening for the right signs and flags. Read on to learn more about how to do that and what those signs and flags might look, and sound like.
Tip #1: It all starts with their videos.
You are looking into hiring a video production company, so it only makes sense that the first piece of evidence you should turn to would be their previous videos. And again, that’s why it’s so important to know what you want.
Because simply looking for high-quality production value and “cool” shots isn’t really the best approach. Yes, you may find talented people who can create professional-looking videos that way, but that doesn’t mean they’ll be the best people for your specific mission.
And while you should absolutely start the reviewing process by checking out the various NYC production companies’ demo reels, you shouldn’t stop there. Never stop there. Why? Well, think of the demo reel as the tip of the iceberg.
Video production companies tend to share their demo reels all over and make them the easiest videos to find, so just like the tip of the iceberg, they’re the part that the world can see best, which is why they’re usually full of the highlights, the best stuff.
Yes, you want to see their best stuff, but you also need to see entire video projects. Some production companies specialize in certain kinds of videos, and if any of the companies have previous videos that are similar to the kind of video you’re trying to create, then you should definitely look at those.
That way, you won’t just see how well they tell any story but how well they tell one that’s similar to yours, and if they haven’t made anything like the video you’re setting out to make, then look at various videos in their entirety to see how well the production companies adapt to different styles and viewers.
Tips #2: See what their clients have to say about them.
If the NYC production companies you’re thinking of working with have any video testimonials from people they’ve created videos for in the past, then you should absolutely take a look at them to see what those clients have to say about their experience.
After all, unless it’s all a ruse, which is usually fairly obvious to spot, then these are real people with no reason to lie. They were also once in the same place that you’re in now: in the process of deciding whether to work with this company or not.
But don’t stop there. Check out any written reviews you can find about the video production companies too, whether they’re on their websites or on third-party review sites, and remember that a couple of negative reviews isn’t necessarily a big deal.
There are a lot of reasons for that to happen, and it’s usually worth getting the company’s side of the story before making any decisions. However, a whole bunch of negative reviews is definitely a red flag, especially if they’re all related to the same issue.
From there, though, even the positive ones require careful examination. For instance, some positive reviews lean heavily toward the mediocre side, and others are written before the client’s experience is even fully complete.
The point is, while looking at reviews and testimonials is critical when trying to find the right video production people to work with, simply looking isn’t enough. You need to know what to look and listen for to be able to spot the real “glowing” reviews.
Tip #3: See what they have to say about you.
If you’ve checked out a whole bunch of previous videos created by the production company and you’ve looked carefully at their reviews and/or testimonials, and you’re happy with the results on all counts, then it comes down to the chemistry between you and them as well as their interpretation of your mission.
Yes, you need to have a firm understanding of their voice and style as well as the kind of work they’re capable of creating, but their understanding of your mission and message is just as important to the video production process.
Again, it’s yet another reason that you need to know, exactly, what your mission is for each video, and why you need to communicate that mission to the New York production companies you’re thinking of working with beforehand.
But passing on your goals isn’t enough. You need to know that you really understand each other and that you’re all on the same page to get the most out of the process. So, look for signs that they understand what you’re trying to do, or just come out and ask them.
If the chemistry between you is where it needs to be for the video production process to work efficiently, then it shouldn’t be an issue. And if it is an issue or they don’t provide you with answers to your liking, then you’ve come across another red flag.
Vetting NYC production companies isn’t as easy as it seems.
They don’t call it the BIG Apple for no reason. It’s a big city, not to mention all the NJ video production companies across the river, so finding the best people to make your video won’t be easy, nor should it be.
Too many people can make high-quality videos now for that to be the sole criterion for choosing the right ones. So, we hope these tips help get you pointed in the direction of the right people for the job. Good luck!
About Us: KVibe Productions, one of the top New Jersey and New York production companies, can handle every aspect of the video production process. Whether we’re video editing, a commercial or corporate video production, or a feature filmm, at KVibe, we create to inspire.