While there are other factors to examine when it comes to looking into potential video production companies in NYC, it all starts with their galleries of previous work. After all, you are looking into recruiting help with creating video content, so it only makes sense to start with the videos they’ve already created.
But checking out galleries of previous work isn’t as easy as it sounds, or at least it shouldn’t be. It’s not just about finding talented people who create quality work but finding the right people for your specific mission.
So, being that we’ve been doing video production NYC style for a while now, we thought we’d pass on a few things to keep an extra close eye on when perusing the work of any NYC production companies you’re thinking of working with.
Start with the basics.
If all you wanted was someone to point the camera and hit the record button at the right time, then you could just enlist the help of someone you know already, whether it’s a co-worker, employee, member of the organization, friend, relative, etc.
But no matter what kind of video you’re trying to create, chances are that you’re looking for more from your crew. Chances are that you’re looking for people who aren’t just capable of capturing spaces and details but of telling captivating stories cinematically.
And the thing is that, like anything else, there are some video production people who are better at that than others, which is why you need to know what the signs of effective storytelling look like.
While there are a variety of elements that speak to the video production pros’ ability to tell a good story, it all starts with frame composition and lighting. So, think carefully about the elements that they choose to include in the frame, the mise-en-scene, and why they were included.
Also, look at the distances and angles of the gallery shots and the effects those choices have on you, and see how adept the company’s been at using the natural lines of the spaces in which they’ve worked to direct the audience’s attention.
And when it comes to lighting, don’t just look for proper exposure but an ability to paint with light. Are they able to achieve a distinct mood and tone solely through the use of lighting, whether natural or artificial? That could make a big difference, and for some general lighting info, check out this post, Basic Lighting Tips and Terms for Your Next Video Production.
Check for smooth moves and a clever use of space.
Like touched on above, it’s important to look for an ability to use the natural lines within any space to direct viewer attention when perusing the galleries of potential video production companies in NYC, but don’t stop there.
Depending on what you do and where you do it and on your goal for your video, the setting may be very important to your mission, and if that’s indeed the case, then it’s also critical that you look for shots which capture the spirit of the spaces and areas in which the production companies have shot in the past.
The point is that some video production people are better at cleverly utilizing the space around them than others, so if that’s something that will be important to your video, then you need to look for evidence of previous success in galleries.
From there, while composition, lighting, and the use of space are things you need to pay close attention to when looking at the galleries of New York production companies, there’s also movement to consider.
Are you envisioning a lot of epic sweeping and swirling in your video content? If so, then you need to look carefully for evidence of an ability to achieve those kinds of dazzling moving shots in the production companies’ galleries.
And depending on the kind of movement we’re talking about, that may mean looking for shots accomplished using camera stabilization equipment like steadicams or tracks, but the bottom line is, just like lighting, achieving moving shots is an art all its own.
Some NYC video production pros simple have the moves, others don’t, and some don’t even have the necessary equipment to achieve the kinds of movements you’re envisioning, so make sure you look for the right “signs of movement” in their galleries. For more on that, check out this post, The Basic Camera Moves and How They Can Inject Your Video Production with New Energy.
Don’t stop with the highlight reels.
Yes, you’ll absolutely want to check out any and all highlight videos that your potential NYC video production people have in their galleries. They’ll tell you a lot about the kind of work you can expect, but not everything.
That’s why you should never stop there. Instead, look for videos that are related to the kind of content you’re planning to make and watch them in their entirety. That way, you’ll get a better feel for what you can expect out of the whole project.
If you don’t see anything even remotely similar to the project you’re trying to create in their galleries, then ask. You may find that they have indeed created similar videos but that they can’t display them publicly.
In that case, you can ask about getting a look at the private video, and if they really haven’t created a video like yours in any way in the past, then it’s still imperative to check out other videos in their entirety. Even if the content’s nothing like the video you’re envisioning, it’s still critical that you see how good the video production company is at telling complete stories, of any kind.
There are plenty of good crews when it comes to video production in NYC, but only one perfect fit!
Like mentioned at the top, choosing a video production company to help bring your idea to life is about more than just finding talented, skilled, experienced people. It’s also about taking measures to ensure you find the right fit.
So, make sure you know what, exactly, your mission is for the video before even starting to look into crews and their galleries of previous work, but once you do, start by looking for basics like effective frame compositions and lighting and then look for more refined skills like camera movement and a clever use of space and surroundings.
Lastly, remember to watch entire videos rather then just highlight reels, but the bottom line is that looking at galleries isn’t just about looking for high-quality, professional-looking work but an ability to tell a story, preferably a story similar to the one you’re trying to tell.
We hope these tips help get you pointed in the right direction. Good luck, and for more tips on finding the right video production people, check out this post, How to Vet Your New York Production Companies to Find the Best Fit for Your Video.
About Us: KVibe Productions, one of the top video production companies NYC & NJ, can handle every aspect of the production process. Whether we’re video editing, a commercial or corporate video production, or a feature film, at KVibe, we create to inspire.