While the casual moviegoer and video watcher may not distinctly remember the editing or camera movements after watching a film or video production, their most vivid memories of the content often come from the mise-en-scene. What is the mise-en-scene?
First applied in theater direction, it translates to “putting into the scene,” and refers to a combination of aspects that, together, allow the film or videomaker to accentuate the action and engage the audience in a very specific way.
Whether you’re just starting to create video content or you’ve been at it for a while, we’ve been in video production in NJ & NY for long enough to know that it can be tempting to just use whatever light’s available and start shooting, especially considering the capabilities of cameras today.
But there’s a big difference between making sure your video is well lit and painting with light, and while there may be enough light to shoot, that doesn’t mean that you’re getting all you can out of your lighting.
The reason it’s so important to have clear goals for every piece of video content you create is that every single aspect and element that makes up the video should be aligned with those objectives.
That’s the only way to get people to feel how you want them to feel after watching your video, and to get them to do whatever it is you want them to do next if that’s a part of your mission too, which is why it’s critical to achieve the right overall tone.
There are a lot of rules and tried-and-true techniques in film & video production that can be extremely helpful, especially when just starting to create this kind of content. They make it easier to keep things cohesive and coherent.
But that doesn’t mean that there aren’t times when you may be better off tossing the rule or technique out the window, because there are. It’s just that it’s like they say, you need to know the rules before you can break them.