When it comes to finding NYC production companies to help bring your video ideas to life, or to help you come up with some ideas and then bring them to life, there seems to be a whole lot of them to choose from nowadays.
That’s why it can be such a challenge to sift through them all to find the best possible fit for your particular mission, but even if you do, that doesn’t mean your work is finished. Video production is a collaborative process, and how you go about collaborating will make a big difference in the end result.
So, as veteran video production pros who’ve worked with all sorts of brands, marketers, and individuals in our time in the business, we thought we’d pass on a few tips for working with your crew to get the best videos possible.
1. Get them involved as early as possible.
First of all, for some basic tips, check out this post, 4 Tips for Working with Your Video Production Company, but part of what you’ll see there is that it’s critical that you determine your goals, budget, and target audience before doing anything else.
But while that’s true, from there, you should get to choosing and collaborating with a video production company as soon as possible, whether you’ve already got some kind of concept or vision in mind or not.
Too many people new to creating video think they have to do everything and anything they can do without the assistance of a production company before actually meeting with one, but that’s simply not true.
Video production is a creative and, like mentioned above, collaborative process. So, you’re far better off involving the pros in it as early as possible and communicating your goals, desires, and everything else you’ve been thinking about with them.
That’ll only help the production people to better help you develop & build your concept or to help you come up with one altogether, and it’ll also give them more time to let the project roll around their experienced, creative minds.
2. Find trustworthy people, and then trust them.
Yes, you’ll want to find a video production company with galleries that are filled with impressive video content, preferably in, or something similar to, the style of video you’re looking to create.
And yes, chemistry is important, too, as is checking out any reviews or testimonials about all the NYC production companies you’re looking into, but those aren’t all the factors that should go into finding the right people, nor working with them.
Trust is equally important. You need to find people who you simply know you can trust, and then once the actual process is underway, you need to trust them. And that’s not always as easy as it sounds. Trust us.
But you’ll be much happier with the result if you don’t strictly watch and limit the production company’s ideas or actions out of a lack of trust. Instead, just try to allow yourself to rely on the creativity and expertise that made you hire them in the first place.
3. Be flexible, but honest.
Now, trust doesn’t just mean trusting the video production company to execute your vision. It also means being flexible about possibly straying a bit from those ideas in order to make the content have an even greater impact.
Video production isn’t just a creative, collaborative process; it’s also a fluid one. Things happen in pre-production and on set, whether as a result of unexpected performances or something else, and then there’s post-production to consider.
The point is that the good NYC production companies know how and when to adapt to make for more effective video content, and you need to be open to those kinds of changes. The thing is, though, that there is a line.
So, if you really don’t like the changes being made or anything about the way the production’s going, then speak up. Because while you need to be trusting and flexible, that doesn’t mean you need to keep things to yourself nor lie. If you’ve given it a lot of thought and really don’t like something, then say something.
4. Wait until you see the final cut…
We all have certain friends or family members who we sort of dread taking long car rides with because of their backseat-driver tendencies. Some people simply can’t completely let go of control, ever.
And it’s the same thing with video content. Some brands, marketers, or individuals just have a hard time sitting idly by while a video’s being produced or edited by a crew, but there are absolutely times when that’s exactly what they should be doing.
It goes back to the trust factor mentioned above. You can’t keep standing over the production people’s shoulders judging each and every decision they make, even if you think that you don’t much like what you’re seeing.
Remember, if you took the time to find the right people, then you need to trust their eyes and experience. Wait to see their ideas fully realized and polished before rushing to conclusions. After all, you enlisted their help for a reason, so let them finish helping before making any judgements.
Embrace the nature of the video production process.
Not to beat a dead horse, but once again for those in the cheap seats, creating any video is a collaborative process. It’s just the nature of the craft, which is why you need to give such careful thought to the way you communicate and work with the people you get to help you.
Yes, it’s ultimately your video, but if you’re not creating it yourself, then it’s obviously because you know that someone else can do a batter job. So, rather than fighting them or standing in their way, try to communicate and collaborate. We hope these tips help.
About Us: KVibe Productions, one of the top NJ & NYC production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.