No matter what you do nor the people you’re trying to connect with, if you have any type of presence at any live events, then video production can help, and no, not just in the way of streaming the event experience live.
Because the live experience isn’t everything, or at least it doesn’t have to be. The event can have more life after it’s complete, if a different kind of life, and video can help to make that happen. You just need to know how to use it.
So, being that we’ve been in video production in NYC and NJ for a while now, we thought we’d pass along some tricks we’ve picked up along the way for using video to give your live events life after death, or at least after completion.
1. Plan & prepare rather than simply scheduling.
Like mentioned above, video can do a lot more than simply stream your events live, but because so many see live-streaming as the only application for video at their events, they don’t do much in the way of planning and preparing.
They think that all they really need to do is let the video production people they’re working with know the when and where, and maybe a few other details, thinking that’ll be enough for them to capture the event & details.
However, your goal should never be to just capture the details. After all, you undoubtably have a mission for attending or hosting the event, so that mission should be factored directly into your video production plans as well.
That’s why it’s so important to either meet or speak with the video crew early on in the process to discuss not just the event details but also your overall objectives, the kind of people who will be there and who you’re trying to reach, and what you want to accomplish with your content.
The point is that video crews are usually pretty creative people. So, involving them early on and letting them think of ways to use video to better accomplish your mission will only help you get more out of video for your events.
2. Pull aside different people for a separate series.
Yes, you want to capture as close to the actual live experience you can with video. That’s absolutely one of the best ways to use the medium when it comes to events, but you may also want to think about using it to create stories within the story. What does that mean?
Well, no matter the kind of event you’re hosting or attending, chances are that there will be a lot of different kinds of attendees that you’ll like to connect with, and that’s because those various types of people make up your target audience.
That’s why, if appropriate at your event, it’s always a good idea to have your video crew pull some of these people aside for separate interviews. It doesn’t have to be a lot, maybe 5 or 10, and you won’t need more than a couple minutes of their time.
Now, you’ll obviously want to think carefully about the questions you should be asking these event attendees beforehand, and it may be one of those things you should listen to the video production people’s advice on.
You may also want to let the video crew know of certain areas at the event where potential quality interviewees may be or even pass along some pictures of VIPs whom you’d really like to get interviews with so that that the crew can spot them on their own.
The bottom line is that doing this will allow you to create a small series of videos that won’t actually just be about the event itself, but about the people attending it. That’s just more content, and another way to let your event live on.
3. Tailor content for different platforms.
First of all, no matter which kinds of event videos you make, it’s important that you make some of the content available for nothing. If you’re thinking of making viewers pay or take some other type of action to watch any of it, you may be asking too much.
So, while no one’s saying that you shouldn’t do that with some of the video content, you shouldn’t do it with all of it, which is just another reason to start thinking of ways to make different kinds of event video content.
You want to be able to entice them to watch more or attend the next event, and providing them with a little taste of what to expect can go a long way toward generating their interest. What kind of “little taste”?
Well, that depends. On what? Largely on the specific platforms you’ll be using to display your videos, which is why it’s critical that you determine which platforms you’ll be using beforehand.
That way, you and the video production people you’re working with can try to come up with different event videos to create to then aim specifically at those platforms. For instance, you may want to make longer pieces for your website and then shorter, teaser-like videos for Twitter or another social network.
We’ve been in video production in NYC and NJ for a long time…
Why does that matter? Well, because we know a thing or two about what it takes to not just capture a live event but to also use the unique power of video to promote and/or enhance the experience.
Yes, streaming the event live can be extremely effective, and for more on that, check out this post, Why and How Live-Streaming Video Is Transforming the Event Experience, but video can do more for your events than that.
Just remember to think carefully about your overall mission for attending or hosting the event and to discuss that and all other important details and ideas with your video production people.
From there, think about where, exactly, you’ll want to use your event videos before actually creating them so that you can tailor different kinds of content for whatever channel you’re going to be pushing it through. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.