Video production can help you. We know, we say that a lot around here, but that’s because it’s true. No matter what your objectives are nor who you’re ultimately trying to connect with, video production can help, but it’s not as simple as getting someone who knows the process and hitting the record button.
Because while video can help, that doesn’t mean it always does. That will depend on you and the video people you decide to work with, if you go that route. And like anything else, there are do’s and don’ts, and yes, plenty of mistakes to be made if you don’t know what you’re doing.
So, we thought we’d put our vast experience in video production in NYC and NJ to work, which yes, included our share of mistakes, and pass along some of the ones made most so that you can avoid them.
Big Mistake #1: Losing sight of the primary mission.
Yes, video can absolutely help you, but the thing is that it can help in more ways than one. It can help in a whole bunch of ways actually, which is why you need to decide what, exactly, you’d like your video to accomplish before even starting to bring it to life.
But one of the biggest mistakes videomakers tend to make isn’t failing to determine their specific objectives for each piece of video content they create beforehand—they seem to have caught onto that one—it’s sticking to the plan once they do.
It’s perfectly understandable. After all, video production is a long and involved process with a ton of moving parts. Things change and adjustments must constantly be made throughout, so the primary mission often gets forgotten or pushed aside in the chaos.
That’s why it’s so important that you always circle back to your main goals. Think carefully about how well of a job you’re doing toward accomplishing them, constantly, and if at any point in the process you notice the production straying from the intended path, then redirect and correct course.
Big Mistake #2: Informing yet not connecting.
Many people new to creating videos to accomplish their missions get so caught up in making sure that the audience understands who they are and what that mission is that they fail to actually form any type of authentic bond with them.
Make no mistake, there is a difference. Telling the viewers all about you and your side of things and showing them all the little nooks and crannies about it is great and, at times, necessary, but what about the viewers?
Why should they watch? Why should they listen? Why should they care? Those are the questions and concerns you need to consider and address to have any chance of actually starting a conversation and/or relationship with them.
Now, how you go about addressing those issues with your video is a whole other ballgame, but it starts with planting the seeds for an emotional connection. That could mean showing more behind-the-scenes content to make your message more relatable, for example, but the point is, don’t just inform, connect.
Big Mistake #3: Connecting yet not informing.
That’s right. Another one of the biggest mistakes people are making now is putting all their focus into building that emotional connection mentioned above yet failing to properly put their stamp on the content so the audience remembers who they are.
It’s a delicate balance, and for more on that check out this post, Finding the Perfect Balance of Emotion and Education in Video Production, but it’s not just rookies making this mistake, either.
With all the new platforms popping up, even veteran videomakers are getting so caught up in ensuring that their content connects with the specific intended audience that they’re sacrificing tying the content to themselves to do it.
However, while you absolutely need to take measures to ensure the viewers feel somewhat of a personal connection with your video content, that doesn’t mean that you don’t also need to do what it takes to ensure those viewers know and remember who made that connection possible in the first place.
It could be as simple as stamping your logo at the end, or it could be in the distinct type of content you create or the way you create it. Just remember that while you don’t want to only talk about yourself or your brand in your video, you still want the viewers to know who’s behind the curtains in the end.
Big Mistake #4: Making distribution an afterthought.
Most people even brand new to video production understand that it can work wonders on pretty much every social media platform. That’s usually a huge part of the reason they want to start creating video content in the first place nowadays.
However, while most of them know they’re going to disperse their videos across different channels in the end, one of the biggest mistakes still being made in this area is failing to truly factor the intended platform(s) into the plan from the start.
But the fact is that simply posting your video on multiple platforms once the production process is complete won’t do nearly as much for its, nor your, success as actually making adjustments to the way the content’s created throughout the process.
The intended platform should shape everything from the style and tone of the video to the length and message. Each platform has its own requirements and its own distinct communities with particular preferences and expectations.
So, make sure to factor each platform into your video production plan from the start, and for more on that, check out this post, How to Design Your Video Productions To Succeed on Social Media.
We’ve been in video production in NYC & NJ for long enough to know there will always be new mistakes to be made.
The nature of video production ensures that it’s always changing, and that means that us videomakers must do what we can to change with it. It also means that there will always be brand new mistakes to be made.
So, check back with us in the future for more mistakes to avoid, but it’s like they say, you can make as many mistakes as you need to in life; you just can’t keep repeating the same ones, and the four mentioned above are still seemingly being repeated a lot. So, we hope this helps you to avoid suffering the same fate. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.