Viewers on all sorts of platforms are loving their live video content. That’s why almost every site and network is actively trying to better cater to live video production and to the parts of their communities that crave live content.
But just because something can work, that doesn’t mean it always does, and that doesn’t change when it comes to live video. Yes, it can go a long way toward helping you achieve your goals, if you know what you’re doing.
So, for some basics, check out this post, Live-Streaming Video Production and All the Possibilities It Presents, but we thought we’d pass along a few more tips to ensure you inject your live video content will all the life it can possibly have.
Personality-based marketing works wonders.
There’s no doubt that one of the biggest parts of the allure of live video is its inherent authenticity. There’s a spontaneity to it, and viewers sense that. They like that anything can happen and that what they’re seeing is real.
That’s why it’s so important to be yourself in live video, no matter how tempting it may be to play some kind of role instead. Trust us, it happens all the time. People see some sort of wacky character finding success with live video and think they should follow suit.
But it’s not usually the “wacky” part that draws viewers to those types of videos. It’s the fact that the person in them is actually a little wacky and the viewers know that what they’re seeing is the truth.
So, you need to embrace your organic personality traits, whatever they may be, rather than fabricating them. Then, infuse your live video production with those genuine distinguishing characteristics whenever possible.
BTS content doesn’t need to be complicated.
While finding ways to let your authentic personality shine in your live video content is always a good idea, sometimes simply giving viewers a live glimpse at what’s going on behind the scenes is just as effective.
It could be as simple as positioning a camera in a good spot and then going on about your business, whatever that may be. So, there’s really no excuse for not doing it, unless of course you don’t want to take viewers behind the scenes for some reason, but that’s another story.
The point is that authenticity doesn’t just appeal to viewers in terms of the personality they’re seeing on-screen; you can also simply showcase your authentic office or work environment, or your process, via live video. That works well, too.
Think of it as allowing viewers to basically peek over your shoulder while you do your thing. Again, it won’t require any real effort or time on your end, but authentic’s authentic in the end, and this is just another way being real via live video.
Spontaneity is attractive, but preparation is key.
One of the biggest reasons the people who know how helpful live video can be yet aren’t creating it aren’t is that they don’t know what, exactly, they should do after they showcase their personality and/or process, take viewers behind the scenes, etc.
It’s understandable. After all, live video doesn’t afford the videomaker nor subject the same kind of control that other forms of video and content do, which is precisely why preparation is even more important in live video production.
So, it’s usually a good idea to sit down and explore some of the most common questions that either the people you’re trying to reach may ask about your topic, or that the people you’ve already reached have asked. And don’t stop there. Go ahead and address those questions in as much detail as possible.
No one’s saying that you should then adapt those notes into any kind of video script, but having gone through that process as well as knowing your topic well will go a long way toward removing fears that can undermine your authority once you go live.
Also, if you’re having trouble coming up with topics for your live videos, then live video can help there, too. You can use it to create “ask anything” style videos. That tends to reveal some potentially strong subjects.
Develop a thick skin and don’t forget a CTA.
Another one of the biggest issues people have with taking their video production live is getting over the fear of having to deal with the potential blowback from the audience. And things do happen, including disruptive comments popping up in real time.
That’s why it’s so important to try your best to set those kinds of concerns aside. Trust us, they won’t help you anyway, and the truth is that embracing your own vulnerability is yet another way to be authentic, and viewers like that, remember?
From there, don’t forget to include some type of call-to-action in your live video. It doesn’t necessarily have to be anything too salesy either, nor do you have to always try to get the viewer to download something.
It could be as simple as asking the viewers to join your Facebook group or like your page, for example. As long as you’re getting the person to take another step and to continue engaging, then it’s helping.
Live video production is only going to improve.
There are pros and cons to that statement. Yes, it’s great that viewers won’t likely be losing their taste for live video any time soon, especially because the viewing experiences will likely only get better moving forward.
But that also means that simply jumping on the live video production train isn’t be enough anymore. And it’ll continue to get even harder to get your live content to stand out.
So, we hope these tips help and just remember that just because you’re going live, that doesn’t mean that you should sacrifice basic quality and visual appeal. You still need to carefully consider and accommodate the viewer experience, before anything else.
About Us: KVibe Productions, one of the top NJ & NYC production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.