Yes, it is true that it’s easier than ever to create videos on the cheap these days. There’s no doubt about that, but like with anything else, you get what you pay for in video production. So, it really comes down to the quality you want and expect out of your content.
The good news is that even if you’re working with a limited budget, there are plenty of ways to cut costs and still get an awesome video. You just need to know where the cuts can be made.
Conversely, you also need to know which sacrifices you shouldn’t make simply for a lack of funds. So, we thought we’d pass on a few safe tips to get you pointed in the right direction.
1. Do as much as you can without their help.
If you’re going to be bringing in some outside help for creating your video content, then it’s important that you do as much preparation as you can for the project before even meeting with them. Why?
Think about it. While you will absolutely require plenty of their time to help you, there are tasks involved in the production process that you can get a head-start on on your own, if not take care of completely.
For instance, you and anyone else on your team or within your organization who you think could offer something to the project should all sit down together and start to brainstorm ideas.
And it’s not just about coming up with clever concept possibilities but taking the time to clearly determine who you’re trying to reach with your video, the specific message you need to get across to them, as well as possible ways to get that message across.
You may even want to start putting together some kind of script or outline, and if you’re up to creating some kind of visual accompaniment to help get your point across, then that’s even better.
You should also prepare some kind of breakdown of what you do, your overall goals, your distinct style, etc. After all, you’re the expert in your field, so you need to be ready to get the video crew up to speed as soon as they become involved.
And if you’re going to be trying to produce your video(s) in house, then just apply this tip to your pre-production phase, because the point is that you need to do as much as you can early in order to save money once things get underway.
2. Take care of two, or more, birds with one stone.
For those unfamiliar with what a video shoot day is really like, it’s easy to underestimate all that goes into the process. You may think it’s as simple as running through some lines and then hitting the record button, but it rarely, if ever, is.
That’s why it’s so easy to go over budget, and it’s also why it can be so helpful to think of how you can get more out of those shoot days, and the content you ultimately create on them, beforehand.
How can you capture footage that will allow you to ultimately get multiple videos rather than just the one? What can you do during the shoot to make sure you’ll end up with options for customizing the content for different platforms?
It could be as simple as getting an interviewee to talk about a few separate topics so that the interview can be broken into several separate pieces or it could be getting a whole lot of b-roll footage of the details around your office or workspace so that you can create a separate tour video.
Trust us, simply getting the set-up down and gathering all the necessary parties can be a huge challenge in itself, so if you’ve already gotten all that out of the way, why not try to get more bang for your buck out of it?
Just remember to speak with the video production people you’ll be working with beforehand about any ideas you may have for repurposing or multi-purposing your video content. For more on that, check out this post, Tips for Creating Multi-Purpose Videos.
3. Don’t micromanage, but communicate.
It’s a fine line to walk, there’s no doubt about it, but finding the right communication groove with the video production people you’re working with will go a long way toward saving you money in the end.
And again, while you should never micromanage considering you brought these people in precisely because they know more about the process than you, that doesn’t mean you should be going on auto-pilot at any point either.
It can be pretty tempting, especially if you put in a lot of time and effort during pre-production before even starting to work with the production crew. In cases like those, it’s often enticing to just sit back and let them take over.
But no matter how great nor experienced they are, it’s still ultimately your video, so you should always be closely involved, every single step of the way. Again, just like they’re the video experts, you’re the expert in what you do.
So, if you see something or think of something that you believe can help or enhance the content, then by all means, speak up. If they have a good reason not to go with it, that’s okay, but that’s better than keeping it to yourself.
For some more tips on working with your crew, check out this post, 4 Tips for Working with Production Companies to Get Better Videos.
Video production costs, but it doesn’t have to cost that much.
Like mentioned at the top, any quality video will cost you. How much, though, depends on you and the production people you decide to work with.
So, we hope these few tips help you get you pointed in the right direction, because remember, there are corners that you do not want to cut, no matter what size your budget is.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.