There are so many applications for video content nowadays. It’s just the new world we live in, and one of the ways that video production’s been being used for a while now is for training purposes. It simply tends to be easier to show that kind of content rather than to write or talk about it, so going the video route just makes sense.
However, like any other kind of video, there are some do’s and don’ts when it comes to creating training videos. Yes, it may sound simple enough, but trust us, it’s very easy for the whole process to ultimately end up being a big waste of time.
When you’re getting ready to release a new product, launch a new service or initiative, etc., it’s all about creating some hype as early as possible and then continuing to build on that buzz right up until the launch. And the thing is that there are few more helpful tools to get that done than video production.
No matter what, exactly, you’re preparing to release, creating video content as a part of your pre-launch plan will go a long way toward getting that buzz going. Well, it can go a long way, if you use it the right way.
Look, we’re a full-service video production company, so we’re all for going through each and every phase of the process creatively and carefully, from the earliest concept development stages through production and post, but this is the film & video industry we’re talking about, so things tend to change.
And while carefully composed shots, beautifully written dialogue, and the like are all absolutely still powerful storytelling tools when it comes to video, sometimes, people just want the truth, plain and simple. And lately, they’ve been wanting a lot more of it.
Most brands and marketers have caught onto the fact that video production can help nowadays more than ever before. The benefits are just too obvious across the board now, but just because most people understand that video can provide them with an advantage doesn’t mean that they’re all actually using it to their advantage, at least not fully.
One way that many people are still mis-using video is solely to sell, whether it’s their products, services, a new initiative, etc. The point is, it’s all about them and they spend all their resources trying to come up wth new ways to polish that same message.
We talk a lot around here about the real value of video production and how its full power usually remains untapped, even among those who think they understand it. It’s not that they haven’t caught onto the fact that video can help, no matter their overall mission or message nor who they’re trying reach, because they have. It’s just that most of them don’t realize all the ways it can help.
But one particular application is finally starting to catch on with more and more brands, videomakers, and marketers, and that’s using video as a recruitment tool. Why? Well, there are more than a few reasons, and we happen to have made more than a few recruitment videos in our time in video production in NJ & NY.
As more and more platforms emerge and/or evolve to better handle live content and cater to the people who love it, live video production is quickly becoming a must-do when it comes to content creation.
The thing is that just like any other type of content, any old live video won’t do. You can’t simply expect to make a successful video just because you go live, but the good news is that there are some tricks of the trade that can help.