As more and more platforms emerge and/or evolve to better handle live content and cater to the people who love it, live video production is quickly becoming a must-do when it comes to content creation.
The thing is that just like any other type of content, any old live video won’t do. You can’t simply expect to make a successful video just because you go live, but the good news is that there are some tricks of the trade that can help.
For some basics, check out this post, Live-Streaming Video Production and All the Possibilities It Presents, but we thought we’d pass on a few more secrets. That way, if you’re just getting into live video production, you’ll be able to get off to a good start.
1. The when, and when not, are critical.
First of all, don’t go live just to go live. Yes, live video is very popular at the moment, but that doesn’t mean that you should do it just to jump on the bandwagon. Like any other form of content, there are times when it’s the right choice, and times when it’s not.
But that’s not the only kind of “when” you need to consider. After all, this is live video we’re talking about here, even though there are things you can do to give it more life once the live experience is complete.
For more on that, check out this post, 4 Live Video Production Tips to Get More Life out of Your Content, but the point is that you need to take measures to ensure that the viewers you’re trying to reach are available for the actual live launch.
That requires knowing them and their typical schedules, and the actual best times will obviously depend on who, exactly, your target viewers are. However, after the workday tends to work best for the most part, and mornings aren’t typically ideal.
Again, it’s not the end of the world if your live video doesn’t attract as many viewers as you’d hoped, but you should still do everything you can to make tuning in as easy and convenient for your viewers as possible.
2. The first minute is key.
Once your live video starts, the first 60 seconds will be critical to its success, and not just on that first run either. That’s why you don’t want to make the mistake that so many live videomakers make, which is waiting until viewers tune in to get started.
Remember, just because your video is live, that doesn’t mean that it can’t, nor shouldn’t, have life after its initial run. However, its extended life won’t be nearly as fruitful if the video opens with you or whomever the subject is just sitting there waiting.
So, get right to it. Introduce yourself as well as your topic and immediately let the viewers know what they can expect from the viewing experience. You may even want to welcome replay viewers, specifically, in your intro.
And you also shouldn’t waste any time to start engaging with your audience either if that’s a part of your mission, even if it’s as simple as asking new arrivals where they’re from or what they do.
The bottom line is that the first minute of your live video will be key to its success, and you need to consider all viewers when it comes to the opening, no matter if they actually tune in for the live launch or not.
3. The inverted pyramid strategy applies.
Once you get through your introduction, not only should you get right into providing something of genuine value to your viewers, but you should actually try to provide them with the most value right off the bat.
Think like a journalist writing in the “inverted pyramid” style, which just means that the most pertinent information should come first, such as the who, what, when, where, why, and how.
Then, the more important details come next followed by additional background details and more general information. So, how does this writing structure apply to your live video production?
Well, if your live video topic is about sharing 4 tips for creating better social videos, for example, then you should start off with the tip that you consider to be the most helpful and useful to your audience first.
Don’t make them wait for it or try to build suspense up to it. Just hand it over. That way, not only will the viewers want to stick around for more highly valuable tips, but they’ll also be far more inclined to invite their own friends and circles to join the stream.
Lastly, end your live video production on a good note.
Yes, you should absolutely thank viewers for joining in before ending your live video, as well as invite them to the next live experience, or at least let them know you’d love to see them tune in again.
But you should also try to provide something valuable right at the end, even if it’s just a bit of information about the next live video topic. You want them leaving feeling satisfied, and wanting more.
From there, all the video production basics apply, and remember that just because a video is live, that doesn’t mean it can look unprofessional, even if viewers are more accepting of that now. Trust us, they’ll come to expect more soon enough. They always do.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.