Look, we’re a full-service video production company, so we’re all for going through each and every phase of the process creatively and carefully, from the earliest concept development stages through production and post, but this is the film & video industry we’re talking about, so things tend to change.
And while carefully composed shots, beautifully written dialogue, and the like are all absolutely still powerful storytelling tools when it comes to video, sometimes, people just want the truth, plain and simple. And lately, they’ve been wanting a lot more of it.
In an increasingly digital world, viewers are craving unscripted, unstaged authenticity more and more, and that doesn’t change when it comes to corporate videos. So, we thought we’d take a closer look at the reasons behind this heightened craving and pass along a few tips to help make your corporate videos better fit this new mold.
Why do viewers want more of the truth now?
To put it as simply as possible, they crave more authenticity from their content now because they can. Not too long ago, it just seemed to be asking too much to get brands and videomakers to be their true selves, especially when no other brands or videomakers were really doing it, but now, it’s not that much to ask for at all. Why?
Well, just look at some of the major video platforms like YouTube, Instagram, and of course Facebook, all of which are continuing to promote live-streaming video and make it easier to create and watch this type of content on their sites. That increased accessiblity has led to audiences not just wanting, but expecting more of the unfiltered, authentic content that epitomizes live video.
And while that desire seemed to only extend to live social videos at first, it’s now spread to all other types of content, including corporate videos. Viewers don’t much care what, exactly, your mission or message for your video is anymore. They just want you to be honest with your delivery.
That’s why so many corporate video projects are dropping the carefully staged & scripted approach along with the sets and are trying instead to capture real moments in real time with real people. It’s just that, like anything else, there are some ways to ensure that this more honest approach ultimately has an impact.
Embrace the truth, all of it.
One of the biggest reasons that brands and marketers who haven’t gotten into live video production are so hesitant is because they’re afraid of what could possibly happen or be revealed, and that’s a fear that anyone attempting to make a truly honest, unscripted corporate video will have to deal with as well.
After all, it’s unscripted and unstaged, so virtually anything can happen. And for anyone trying to establish and/or enhance a carefully crafted identity and voice, that’s a scary thought, because it takes a lot of the control out of your hands.
But that’s precisely what viewers crave most about this kind of content. They want to know that anything can happen, and deep down, they actually want something unexpected to happen. That way, they get the chance to see how you actually react, in real life, without the script, and without the carefully constructed dialogue.
That’s the whole allure of this type of authenticity, which is why it’s so important to try to embrace the truth when setting out to make these kinds of videos. If you make a mistake or something goes wrong, just try to view it as yet another branding opportunity.
Look at it like this, viewers will be just as impressed with your ability to admit a mistake and come up with a solution as they would with a video that shows off how perfect you are. In fact, in today’s day and age, it’s harder for them to believe in that kind of perfection than it is for them to believe that you make mistakes and can fix them.
Where can you start?
That really depends on what you do, your specific video goals, the distinct viewers you’re trying to reach with your video content, etc., but again, it’s all about getting real, and chances are that there are some actual, real people involved in whatever it is that you do. So, show them off.
Whether it’s showing your team or employees in action, performing some kind of service, or it’s the leader of your organization showing some authentic emotions while telling a story, real people doing real things or experiencing real emotions is always a good start.
It’s not just about your inner team, though, and you may also want to consider putting together a corporate video which utilizes your fans, followers, customers, etc. Let them tell their real story. That’s also always a great way to make your content more authentic.
Then there are live events like conferences and training sessions to consider. That kind of thing doesn’t require any scripting or staging, yet it tells a story, an authentic story, and from there, any other kind of behind-the-scenes content, even if it’s just sitting in during an actual meeting, is usually a good bet.
Corporate video production isn’t what it used to be…
The bottom line is that as video production and the tastes of viewers evolve, it only makes sense that corporate video production would evolve, too. And now, corporate videos no longer consist of just a guy in a nice suit giving some type of presentation, or at least they shouldn’t. Yes, you can still go that route, but you won’t likely find much success with it.
Because whether you’re making corporate content or any other kind, these days, viewers want the truth. They don’t want a carefully rehearsed presentation, so it’s up to you to start creating this kind of transparent content.
The good news is that you can stop worrying about exposing your imperfections. Again, that’s a big part of the allure of these kinds of videos. It really just comes down to how you explain and handle your imperfections, and in case you haven’t been paying attention, that starts with being honest.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.