When you’re getting ready to release a new product, launch a new service or initiative, etc., it’s all about creating some hype as early as possible and then continuing to build on that buzz right up until the launch. And the thing is that there are few more helpful tools to get that done than video production.
No matter what, exactly, you’re preparing to release, creating video content as a part of your pre-launch plan will go a long way toward getting that buzz going. Well, it can go a long way, if you use it the right way.
What’s the right way? It depends, but there are some things you can generally do to give your videos a much better chance of generating the kind of hype you’re hoping they will. So, read on to learn about a few of them.
1. Toe the line between building buzz and giving away your secret.
Now, depending on what you’re readying to launch, retaining some secrecy about it may not be the best idea, but whenever it is reasonable and appropriate to allow some mystery to remain surrounding a launch, then it’s always a good idea to do so. In fact, it’s usually a good idea to do what you can to deepen that mystery.
How do you do that? Well, it comes down to classic suspense storytelling. You need to release just enough details along the way to whet the appetites of the people you’re trying to reach, yet never so much so that they get all the information they need.
The point is that letting everyone know exactly why and how whatever it is you’re releasing will be so great isn’t really the right approach for building any kind of sustainable buzz. You’re better off saving that for the actual release, which is why peppering a few important details into your video content here and there is a better idea.
Another great way to keep things surrounding your launch somewhat mysterious yet give your viewers something to look forward to at the same time is to take the focus off the upcoming product, service, etc., altogether and keep it instead on the people you’re trying to connect with, which leads us to the next tip.
2. Keep the focus on the intended viewers, not yourself.
People can only be told how great you and your new products, services, or initiatives are so many times before they’ll stop caring, and stop listening. And there are only so many ways to show off the things that make whatever it is you’re offering so appealing to your target audience.
That’s why, especially when trying to generate some early buzz for an upcoming launch or release, it’s such a good idea to keep the focus on those target viewers rather than on the ins and outs of the subject of the launch itself. Don’t just tell them how much work when into creating it and show them how shiny it is.
Instead, put the emphasis on how the center of the launch will affect the people you’re trying to reach. Use video to put the focus on their current issues and concerns and how what you’re readying to release will address and/or solve those concerns or problems. Stick to the parts that directly concern their own interests, not yours, which isn’t always as easy as it sounds.
Trust us, we’ve created a lot of videos to help businesses and brands launch new products or services and it can be very tempting for everyone involved to want to focus on the technical side of things, why what you’re offering is so smart or state-of-the-art, and those types of elements.
But people don’t want to be bombarded with information about you. They want to know how their life can change, and using video to show them that is one of the best ways to start getting them excited for an upcoming launch or release.
3. Be bold about your vision.
Like mentioned above, people want to know how their own life, their world, can change, which is why keeping the focus on them is such a smart approach, but it’s not your only option. After all, that’s not the only way to let them know that things can change.
You can also focus on the current state of your industry, and how what you’re getting ready to release can change that world. You can utilize video production to articulate your vision for the future of your industry, and how and where the subject of your upcoming release will affect and fit into it.
Now, how, exactly, you go about doing that depends on what you do, what you’re readying to launch, and your specific vision for the future, but the point is that you can also use video to paint a picture of a future that the people you’re trying to reach will want to be a part of.
Now, that means that whatever it is you’re releasing must be bold and somewhat revolutionary in itself, or the launch or release will be a disappointment and you never want that. But as long as you feel confident about it, then be bold in how you build buzz for its future.
If you’re trying to build pre-launch buzz, there’s no reason not to use video production.
The bottom line is that you’re selling yourself short if you’re trying to create some hype surrounding an upcoming launch or release and you’re not using video. It’s just too helpful in that area nowadays, no matter what you’re releasing nor who you’re trying to reach.
It’s just that, like anything else, it can ultimately be a colossal waste of time if you’re not doing it right or getting all you can out of it. So, we hope these tips help you to get the most out of video production for your big launch. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.