There are so many applications for video content nowadays. It’s just the new world we live in, and one of the ways that video production’s been being used for a while now is for training purposes. It simply tends to be easier to show that kind of content rather than to write or talk about it, so going the video route just makes sense.
However, like any other kind of video, there are some do’s and don’ts when it comes to creating training videos. Yes, it may sound simple enough, but trust us, it’s very easy for the whole process to ultimately end up being a big waste of time.
So, considering we’ve created a few training videos in our time in the business, we thought we’d pass on a few tips and tricks we’ve picked up along the way. That way, you can avoid some of the more common pitfalls and make a training video that, you know, actually trains well.
1. Remember who you’re talking to and why.
Again, we know that creating an effective training video seems simple enough, but it’s easier than you may think to get caught up in the process and to forget the intended audience, and the message you’re ultimately trying to get to them.
That’s why, whether you’re doing everything in house or you’re reaching outside for help with creating your video, the videomakers need to know, exactly, who you’re trying to connect with. Yes, you might know them perfectly well, but that doesn’t mean they will, and it’s on you to make sure they know what they need to know.
After all, the target viewers should be the biggest factor when it comes to determining the video’s duration, the kind of language used to get the message across, the particular images that will be most impactful, etc.
But while you and the videomakers should absolutely have a firm understanding of the audience’s interests, preferences, etc., that doesn’t mean you should get too carried away with catering to those interests simply to entertain. Remember, this is a training video we’re talking about, and while there will always be opportunities for humor and entertainment, you need to stay focused on the mission.
2. But if you can make it more interesting, then go for it.
Okay, so this bit kind of directly contradicts the previous point about maintaining focus on the main mission: training. However, while you don’t want to get so caught up with entertaining that the viewers don’t get any actual training value out of the video, you don’t want them to get so bored that they don’t remember anything either.
And depending on what you do and what, exactly, you’re attempting to train the viewers to do, things could get pretty boring, pretty fast, which is why, if you think you’ve figured out a way to get your point across and to let the trainees know what will be expected of them in a more interesting, less boring way, then it’s definitely worth a shot.
It won’t be easy, and again, if the action on screen consists of some pretty mundane tasks, then it will only be harder. Also, going back to the previous point, you never want to force it, either. Remember, the likely outcome of that approach won’t be much better than the way viewers would respond to an extremely boring video.
But if a lightbulb goes off and you or the video production people you’re working with figure out how to take those boring, mundane activities and present them in your video in a way that sparks the viewers’ interests, or better yet, in a way that truly excites them yet also adequately accomplishes your mission, then you should do everything you can to make it happen.
3. Take your time to make it quick.
Another one of the biggest mistakes training videomakers make is that they get so carried away with getting their message and information across to the viewers that they explain it all in way too much detail, which, if it doesn’t bore the audience to submission, won’t likely result in them remembering much anyway.
That may mean that they won’t remember the parts that are really important, and if that happens, then the entire video production’s been a colossal waste of time. We told you it was easier for that to happen than you may think. So, what should you do?
You need to make brevity a core objective when planning your training video production. No matter how much information you need to get across nor the scope of your mission, you simply cannot take forever to unravel it that to the audience. They’ll either get bored and frustrated or they’ll just stop listening and won’t remember much from the entire viewing experience.
The key is to narrow it down to a few key points and continually reinforce them throughout the video rather than trying to get everything across at once. It may not be easy, but it’ll make things much more digestible and will make for a much longer lasting impression on viewers.
Training video production requires a delicate balance.
The bottom line is that video has quickly become the best way to train, no matter what the objective is. The content is easy to distribute across large areas and can be used over and over again, both for training new people as well as retraining others.
It’s just that, like anything else, you need to know what you’re doing to get the most you can out of it, and to give yourself a chance of making videos that don’t just pass on the necessary information but do it in way that makes things clearer as well as easier to remember for the viewers.
You need to walk that fine line between focused and fun, and you may need to get a lot of information across in a relatively short amount of time, but trust us, if you can make an interesting yet effective training video, then it’ll all be worth it in the end. We hope these tips help.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.