By now, most people, brands, and marketers have come around to understanding the value and power of video production as a marketing tool. However, realizing something can be worthwhile and effective and actually using it in an effective way are two very different things, and just like with anything else, no one’s born knowing how to get the most out of their video content.
Luckily, we’ve been in NY & NJ video production for years now, and we’ve created all kinds of videos for all kinds of reasons in that time. So, we’ve naturally picked up a few tricks and secrets for success along the way, the kinds of secrets that could ultimately save you a lot of time.
We talk a lot around here about the power of video content in today’s landscape. No matter what you do nor who you’re ultimately trying to reach, video can help, and most people get that much by now. They know that we’re not just saying it because we do video production in NJ and NY; we’re saying it because it’s true.
But that doesn’t mean that everyone who’s come to understand that is using video to their advantage, whether fully or at all, and one of the biggest reasons people don’t dip their toes into video production is that they don’t know how to actually use it. They don’t know what kinds of videos to make.
At this point, most people, brands, marketers, etc., have come to terms with the fact that video production can definitely help them in some form another, no matter what they do nor who they’re trying to reach. They may not yet know, exactly, how to fully use the craft to their advantage, but they get that it can be useful.
And while there are a dozen reasons that may explain why that is, one of the biggest deterrents to people who aren’t really using video right yet, or at all, is simply their shyness. They know video can help, but when they start to imagine themselves having to appear on camera with all the lights, they just can’t go through with it.
When it comes to creating mobile video, the biggest mistake brands, marketers, and videomakers are still making is treating the mobile part like an afterthought. They think that they can simply create video content just as they would for any other platform or device and then just take measures to ensure that viewers using mobile devices can watch it.
But in this day and age when so many people are using mobile devices to watch videos, it can’t just be an afterthought. In fact, at this point, it should be one of your first and most critical considerations. You shouldn’t just be making sure mobile viewers can watch your videos. You should be creating video content specifically for them.
Have you ever watched a movie or video which, at a certain point, made you dizzy and left you wondering how the heck the film or video production crew could have accomplished that? Well, unless you had one too many drinks before watching the film or video, chances are that your response was due to a dolly-zoom.
A dolly-zoom refers to a certain type of camera movement that, when done correctly, can be quite unsettling. So, when you’re trying to make a film or video that makes people feel a little off, then it may be just the move to add to your toolbox. Just remember that, like mentioned above, it must be done right for it to have the desired effect.
We talk a lot around here about how critical the pre-production phase is with any film or video production, and how so many people new to the process often undervalue or overlook it completely. It’s understandable. After all, when film and video novices think of production, they tend to picture themselves on set with the lights, make-up, etc.
But the truth is that without a productive and well-spent pre-production period, things will be much harder when it comes to the actual production phase. It’ll just leave too much thinking to do on-set to get into any type of rhythm, and while quality planning is the key to a good pre-production, efficiency is key to the production phase.