When it comes to creating mobile video, the biggest mistake brands, marketers, and videomakers are still making is treating the mobile part like an afterthought. They think that they can simply create video content just as they would for any other platform or device and then just take measures to ensure that viewers using mobile devices can watch it.
But in this day and age when so many people are using mobile devices to watch videos, it can’t just be an afterthought. In fact, at this point, it should be one of your first and most critical considerations. You shouldn’t just be making sure mobile viewers can watch your videos. You should be creating video content specifically for them.
What does that mean and how can you start doing it? Well, we’ve been doing video production in NJ & NY for years now, and we’ve picked up a few tricks along the way pertaining to mobile content. So, read on to learn about a few helpful tips.
It’s all about keeping their attention.
Like mentioned above, the first step to creating truly mobile video is factoring it into your video production plans from the start. Whereas television content creators had to adjust to the fact that every household now had a screen inside it, mobile videomakers have to come to the understanding that, now, almost every single person has a screen right in their hands.
And while viewers have some control over what they watch on television, they have even more control over their mobile devices. Think about it, TV viewers can change the channel, yes, but mobile users can do a variety of activities rather than continue watching a video should they start to get bored or disinterested.
That’s why it’s paramount to create a video that grabs their attention fast. Mobile viewers need a solid reason to stick around. There are just too many other options, so you need to reel them in fast and spark their interest, while at the same time, letting them know that your content’s relevant to them and that sticking around will be worth their while.
We know. It’s easier said than done, but the point is that grabbing and maintaining viewer attention is even more important with mobile viewers. So, while it is absolutely more difficult to accomplish in the mobile world, it should still always be at the top of your priority list.
You should tell a story, but just the one.
Whether you’re new to creating video content or you’ve been at it for a while, you’ve undoubtably heard that it’s better to try to tell stories to your viewers nowadays than to try to sell them something or simply boast about yourself. Again, it goes back to the fact that they just have too much control and too many alternatives.
However, while finding the right stories for the viewers you’re trying to reach and telling them the right, cinematic way should definitely be your primary focus rather than selling or bragging, it’s very important that you keep it to one story per video, especially when you’re telling it to mobile viewers.
Who knows where they’ll be or what they’ll be doing when they come across your video? That kind of accessibility is one of the best parts about mobile video, but it’s also one of the things that makes it so hard to keep the viewers’ attention. That’s why the best kinds of mobile videos tend to be pretty direct and to the point.
The point is that if you want your video content to be memorable to mobile viewers, then the best bet is to keep things as simple as possible. Decide on the one story you want to tell and then put all your thought and effort into telling it in a way that will be as easy to follow for viewers as possible.
Quality is returning to its rightful place.
It’s no secret that with mobile video, on certain platforms, viewers have been far more accepting of relatively low-quality content than they would be if they were watching it on television. Whether it’s because the platform itself is new, the video’s live, etc., viewers have been willing to put up with some pretty shabby-looking, and sounding, videos.
But you can’t expect that to continue forever. Yes, they’re still pretty forgiving in that respect now, but once they start seeing alternatives popping up that appear to be of a much higher quality, then why wouldn’t they swipe or scroll over to that option instead? It’s just a matter of time.
Then there’s the devices themselves to consider. Content’s not always that easy to see nor hear on mobile devices, whether it’s because of the technology itself, the size of the screen, or the environment the viewer’s in. Eventually viewers will prefer higher quality videos simply because they’ll be easier to watch.
So, rather than waiting and falling behind, the smart move is to look at this time as an opportunity. If other videomakers competing for the same viewers’ attention that you’re trying to attain aren’t yet creating high-quality video content, then it’s the perfect time to get a head-start and put some distance between you and them.
Mobile video production has become its own art form.
No matter your reasons for creating video content nor the particular viewers you’re trying to connect with, there are just too many using their mobile devices to watch video now to ignore or to treat as some type of afterthought. Mobile video and viewers require an entirely unique approach, from the start.
While there’s plenty more to the art form than mentioned here, we hope these few tips help, and for more, check out this post, 4 Tips for Designing a Video Production for Mobile Success.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.