At this point, most people, brands, marketers, etc., have come to terms with the fact that video production can definitely help them in some form another, no matter what they do nor who they’re trying to reach. They may not yet know, exactly, how to fully use the craft to their advantage, but they get that it can be useful.
And while there are a dozen reasons that may explain why that is, one of the biggest deterrents to people who aren’t really using video right yet, or at all, is simply their shyness. They know video can help, but when they start to imagine themselves having to appear on camera with all the lights, they just can’t go through with it.
It’s understandable. After all, not everyone is used to that kind of attention, and some people have no intention of ever getting used to it. But that doesn’t mean that there aren’t ways to make things a little easier, as well as alternatives to actually appearing on camera. Read on to learn more so you can start using the power of video to your advantage.
Start practicing recording yourself.
Now, you don’t have to actually show anyone, but trust us, practicing sitting or standing in front of the camera and doing something, anything, will go a long way toward getting you to feel more comfortable with the whole process. You could try to give some kind of speech, do some normal, daily activities, etc. Then, watch yourself and see what you think.
The videos you make don’t have to be long, either, and if you do decide that you’re not going to show anyone, or that you’re just going to show people with whom you’re close to get their opinions, then you won’t have to worry about the overall quality of the content either. You’ll have the freedom to use any old equipment you can get your hands on, even if that just ends up being your phone’s camera.
It’s really just about the pressure. The more you immerse yourself in that kind of environment the better. Just think of it like making yourself immune to some type of poison, as morbid as that sounds. You just need to start off with little bits of that camera pressure at first so that you can work up to more involved video productions.
Keep things simple.
These days, it’s usually a good idea to keep your videos focused on one single topic or story when it comes to most of the new video platforms. Many of their communities aren’t into overlong content jam-packed with information, whether it’s because they’re multi-tasking, looking for something simpler, etc.
So, keeping things focused on one story usually helps to make your message clearer and it gives you a much better chance of getting the viewers to remember what they’ve seen. On top of all that, though, keeping things simple can also be a big help with people who aren’t so comfortable appearing on camera.
Think about it, you won’t have to try to remember a ton of details and lines, and with a little practice, you should be able to find a nice rhythm when it comes to delivering your message and telling your story on camera. And take it from us as longtime NY & NJ video production pros, losing yourself in that kind of rhythm will go a long way toward offsetting your shyness and nerves.
So, if you’re going to be working with an outside video crew, then talk to them early on about your intention of keeping your videos simple, and if you’re going to be doing things in-house, then just try to remember to keep each piece of content focused on one single story and message, for your own sake.
Just get someone else to do it.
Okay, that doesn’t mean that you should just wash your hands of the whole thing and pass the responsibility onto someone else. It’s just that any video production is an involved process with a lot of moving parts. So, if you’re just too uncomfortable with appearing on camera, then you can find a replacement and still be integral to the process.
Who should you get to appear on camera? You could obviously look inward, whether that means at your own family and friends or at the other people within your organization or business. Chances are that someone’s comfortable appearing on camera. In fact, you may just find the perfect candidate for the job.
What makes someone the perfect candidate? Well, it starts with an inherent energy. If you can find someone with a natural, contagious enthusiasm and zest, then that’ll shine through the camera, and then there’s the audience to consider. Which member of your team or inner circle will they be able to relate to best?
For more on finding the right person, check this post out, How to Find the Best Faces and Voices for Your Brand’s Video Plan, but from there, you can also always hire an actor, or you can try to get your fans, followers, or previous customers involved. For instance, if you get great reviews, why not reach out and ask some of those reviewers about their feelings on appearing on camera?
On top of it relieving you of having to appear on camera yourself, getting people like that to be the subject(s) of your videos is one of the best ways of getting your target viewers to relate to what they’re seeing on screen, and to trust it.
Don’t let a little shyness keep you out of video production.
The bottom line is that video content is just too effective now to fail to use simply because you don’t want to appear on camera, especially when you consider the fact that, with a little thought, you may not even have to do that anyway! And we haven’t even mentioned the options of going the animated route or using photography to drive your video.
So, don’t throw the baby out with the bath water. If you’re a little on the shy side, don’t let that stop you from creating awesome videos.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.