We talk a lot around here about the power of video content in today’s landscape. No matter what you do nor who you’re ultimately trying to reach, video can help, and most people get that much by now. They know that we’re not just saying it because we do video production in NJ and NY; we’re saying it because it’s true.
But that doesn’t mean that everyone who’s come to understand that is using video to their advantage, whether fully or at all, and one of the biggest reasons people don’t dip their toes into video production is that they don’t know how to actually use it. They don’t know what kinds of videos to make.
It’s understandable. After all, there are a bunch of options to choose from, but one of the best kinds of videos to make which most people, brands, businesses, and marketers can benefit from is a sneak preview. Whether it’s a new product or service, a new design or initiative, some kind of announcement, etc., video sneak previews can help in a variety of ways. Read on to learn more.
Sneak previews help build buzz.
No matter what you’re creating your sneak preview video around, it can help to start building up some hype and creating some anticipation better than any other type of content. There’s just no better way to not only get the message across, but to do so in a way that will start getting people excited.
It’s not just the fact that it’s harder to do solely with words, nor that most people would probably prefer to receive that kind of information via video and won’t be nearly as likely to actually give their time and attention to any other form of content. It’s also about creating an atmosphere, a vibe.
Yes, there are the visual possibilities presented by the cameras, lights, and special effects that enable you to create images viewers won’t forget, but there’s also the addition of music and sound and the option of using an actor to help make your sneak preview more memorable, not to mention the fact that you can still use words if you see fit.
That’s the whole point. While there are other ways to create buzz with some type of sneak preview, no other form of content presents the kinds of storytelling possibilities that video does. It really is the best of all worlds, and the best way to spark the hype fire.
They’re soooo shareable.
The other huge advantage of sneak preview videos is that they’re inherently shareable, and if shareable isn’t one of your primary goals when creating any kind of content, then you’re wasting your time. For more on that, check out this post from AcornInfluence.com, 8 Reasons Why Millennials Love Shareable Content.
The point is that people just love being the first to know. They always have, but one of the only things they love more is for everyone else to know that they knew first. Aside from passing on content that friends, family, etc., will like, letting them know you knew first is one of the biggest reasons people share.
And when it comes to sneak previews, they’re all about creating a feeling in the viewer that he or she has gotten some kind of exclusive, early glimpse at something. That’s the whole point. If it wasn’t, they’d just be called previews. The “sneak” part implies that the content is practically secret.
That’s what makes them so inherently shareable. If done right, they should compel the viewer to think that this is one of the earliest, if not the first, look at your new product, service, or whatever it is you’re previewing. And if they believe that and the content’s relevant to them, then they’ll want to share it just to let their circles know that they knew before those people find out for themselves.
Just leave ‘em wanting more…
While there are plenty more reasons video sneak previews can help no matter what kind of information you’re trying to trickle out or tease and create buzz about, it should be pretty clear by now that creating them is worth considering. The next question, then, is how should you actually go about doing that?
Well, there are a variety of ways, from doing interviews or taking a more product-demo style approach to using actors or a lot of text. It really just depends on what kind of information, exactly, you’re trying to preview, the message you’re trying to send. Form should always fit the content.
One thing, though, that you should always be aiming to accomplish no matter how you approach your sneak preview video is leaving the audience wanting more. Remember, this is a sneak preview we’re talking about. The point isn’t to give away everything just yet; it’s to give away just enough.
Your goal should be to give away enough information that the viewers understand what you’re previewing and can start getting excited about it, yet not so much that they see every nook and cranny. If you do that then it’s basically gone from a sneak preview to an explainer or demo video, and that’s a different story. You always want to leave them wanting a little more.
There’s always something that could use a sneak preview.
The bottom line is that there are so many ways to use a sneak preview video, and so many reasons that make them a worthwhile investment. For instance, we haven’t even mentioned the possibility of using them to start previewing what people will see at an upcoming live event you’ll be attending.
The possibilities are truly limitless. It just requires some thought, but take it from us, if you come up with the right approach and execute effectively, then there really is no better way to get the word out there in a way that genuinely excites people and leaves them eagerly anticipating what’s coming next, whatever that may be.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.