We’ve all been hearing about it for a while now. 360 video is coming and it’s going to be a gamechanger, but while that may still indeed be true, it hasn’t happened yet. Yes, more and more brands and marketers are experimenting with it and yes, more and more viewers have seen it, but it hasn’t exactly changed any games yet.
Why hasn’t that happened? Will it ever happen? If so, when will that be? These are questions that have been on all of our minds since the emergence of the technology, but one thing’s for sure, if you’ve ever seen one second of 360 video footage, then you know that those questions are worth whatever it take to answer them. 360 video has a unique appeal and absolutely has the power to make your content stand out from the rest.
So, being that we’ve been doing video production in NJ and NY for years now, we thought we’d take a closer look at how 360 video has evolved thus far so that we can better predict where it may truly be headed moving forward.
We talk a lot around here about the value of creating video content nowadays, no matter what you do nor the nature of your mission, intended audience etc. We don’t keep stressing it simply because we do video production in NY and NJ, either. We keep stressing it because it’s true, but video can be especially helpful when it comes to live events.
Whether you host or attend them, video offers some of the best ways to market the event or your attending it leading up to the big day or night, to make the most of the actual live-event experience once it arrives, and to get the most out of it after it’s all said and done. You just need to know how to use it right.
We talk a lot around here about the importance of hooking viewers into your videos nowadays, and that’s because we’ve been doing video production in NY & NJ for a long time and know perfectly well that audiences have shorter attention spans and higher demands when it comes to maintaining their attention than ever before.
For more on that, check out this post, The 8-Second Rule: How to Design Your Video Production to Grab Audience Attention Fast, but today’s post isn’t about how to hook viewers in, but how to usher them out.
Yes, if you haven’t tipped your toes into any kind of video production yet, then it’s probably a good idea to start thinking about doing so. No matter what you do, what your mission is, nor who you’re trying to reach, chances are that video content can help nowadays.
However, it’s not enough to simply create videos now. You need to do everything you can to make yours stand out from the rest, and while that depends on a whole bunch of different things, one of the keys to success is consistency.
Read on to learn more about why it’s so important to be consistent with your video efforts, and to get some tips on how you can go about doing it.
At one time, simply creating a video for your website was enough. Then, Youtube and Vimeo emerged, quickly becoming go-to platforms for videos, and Facebook soon followed their lead, taking measures to better cater to video content and to the people who watch as well as create it.
Now, practically every existing social media platform has made changes to better handle video production, and plenty of new video-dedicated platforms have emerged as well. And while that’s ultimately good news for marketers, videomakers, etc., it also presents the issue of deciding which platforms are right, and worthwhile, for your video content.
It’s no secret that all the major social media platforms have been taking measures to better cater to video content and to the people who make and watch it for a while now, and it’s also no secret that those platforms should be factoring into your video production plans nowadays, heavily. That’s just the way it is now.
And because many of those social media communities prefer shorter content, a lot of marketers and videomakers have built their video content plans solely around short videos, but that’s not always the best idea. In fact, it never really was, but it’s an even worse idea now. Why?