Yes, if you haven’t tipped your toes into any kind of video production yet, then it’s probably a good idea to start thinking about doing so. No matter what you do, what your mission is, nor who you’re trying to reach, chances are that video content can help nowadays.
However, it’s not enough to simply create videos now. You need to do everything you can to make yours stand out from the rest, and while that depends on a whole bunch of different things, one of the keys to success is consistency.
Read on to learn more about why it’s so important to be consistent with your video efforts, and to get some tips on how you can go about doing it.
Why is consistency key when it comes to video content?
First of all, it’s just so hard to even get viewers to give your content any time these days, much less get them to stick around long enough to actually remember anything. There’s just so much else out there, so many alternatives and distractions, and your videos need to rise above it all.
Well, not every video. No one’s saying that you shouldn’t try to make every single piece of video content the absolute best it can be, because you should, but just that there are other ways to get viewers to remember your videos, and consistency is one of the best.
Think about it, being consistent with your language, tone, and style over time will only help to get your message across and to ensure that viewers actually remember it, whether you do it via your brand elements like your logo or color schemes, with the kinds of stories you tell, etc.
And with all that comes trust as well. Staying consistent will help to establish your identity by proving that it’s truly who you are rather than something created for a marketing campaign. If you do it right, then viewers will start to not only remember you but trust that they know what they can expect from you.
Figuring out the how starts with asking yourself what’s possible.
If you can manage to consistently produce videos of an extremely high quality, then by all means, do it. If it’s reasonable and possible, whether you’re doing it in-house or reaching out to an outside crew to do it, then that’s obviously the way to go, but that’s not always the case.
However, that doesn’t change the fact that you need to be consistent, which is why you shouldn’t go creating gorgeous videos if you can’t keep them coming. After all, anyone can pull it off once, but it’s the videomakers that do it again and again that viewers remember most.
So, ask yourself what’s really possible in terms of consistency, not just the one shoot. Think about all it’s going to take to keep that standard up. Is it even feasible? And it’s not just about the overall quality either. For example, you also need to consider the time and frequency.
How long will it take to keep churning these types of videos out? How many can you realistically create in a month? A week? And then there’s the type of video itself. Will a vlog be more manageable or can you do something more involved on a consistent basis? The point is that you need to be honest with yourself from the start. That’s the only way to ensure that you’ll be able to maintain any type of consistency.
Create a routine and stick to it.
It’s true that today’s viewers won’t stick around very long if the video feels repetitive in any way, which is why achieving some type of consistency with your content itself can be tricky at times, but that doesn’t mean that you can’t be consistent with how you create your content.
In fact, you should be as routine as possible when it comes to the actual creation of your videos. So, once you know what’s possible in terms of consistent content, then it just comes down to designing the right plan and sticking to it. That’s why you need to think very carefully about how you go about designing that plan.
It needs to be as efficient, convenient, and smooth as possible, and the plan needs to factor in every phase of the process, from all the pre-production activities through production and post. You need to get it so it’s like riding a bike. That way, you and your crew can just hop on with a new idea and go through the motions as usual.
Now, if, along the way, you find that the routine is too demanding, then you can adjust the plan accordingly, but if it’s still an issue, then you may need to take another look at the level of consistency you’re trying to attain and ask yourself if it’s really possible moving forward.
Consistency is key in video production, whatever form that takes.
The bottom line is that you can’t jump into video production with the hopes of creating a viral video that gets your message across to millions. Yes, that’d be awesome, but that can’t be your primary goal. It’s simply unrealistic, but establishing and maintaining consistency with your content doesn’t have to be.
As long as you think carefully about what’s realistically possible for you and then design a plan you can stick to, then you can be consistent with your video content, and trust us, that’s a much better long-term goal to have than going viral.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.