We talk a lot around here about the importance of hooking viewers into your videos nowadays, and that’s because we’ve been doing video production in NY & NJ for a long time and know perfectly well that audiences have shorter attention spans and higher demands when it comes to maintaining their attention than ever before.
For more on that, check out this post, The 8-Second Rule: How to Design Your Video Production to Grab Audience Attention Fast, but today’s post isn’t about how to hook viewers in, but how to usher them out.
Because make no mistake, even if you’re lucky enough to hook viewers in and keep them watching until the end, there’s still a chance of them forgetting all they’ve seen and heard, or worse. So, read on for a few tips for sending the viewers you’ve earned off properly, and effectively.
A few reminders can clear things up.
First off, you need to make sure that by the end of your video, you’ve given the viewers all that was promised. For example, if you’re making some type of explainer video then you need explain everything by its conclusion. Answer all questions clearly and make sure there’s a defined sense of closure in terms of the information you provide.
Modern viewers are just too unforgiving of holding information back to risk them feeling unfulfilled or shorted. That’s why ending your video by repeating some key points or information is never a bad idea. It’ll help to refresh the viewers and ensure that everything you’ve presented is perfectly clear.
Depending on the type of video you’re making, that may mean repeating important steps or it could mean reminding the viewer of the most important benefits to them, but the point is that some calculated repetition right at the end of a video is a great way to send viewers off.
Remember, while viewer attention is a hard thing to grab nowadays, it’s an even harder thing to keep ahold of. There are just so many alternatives and potential distractions now, but that’s also precisely why a little reminding at your video’s conclusion can go such a long way.
Don’t forget the call to action.
In any good video strategy, the actual viewing of the video is just a part of the journey, or that’s how it should be at least. You don’t want your relationship with the viewer to end at the completion of your video, do you? Of course not, but you can’t expect the viewer to make the next move all on their own either.
Now, you don’t want to be pushy. That goes without saying, but you also shouldn’t be afraid to provide the viewer with that next move, whatever it may be. After all, your video has managed to keep them watching through the end, and that’s not an easy thing to do. That means they’re interested in what you have to say.
Now, what that next move is depends on the kind of video you’re creating, your ultimate objectives, the viewers you’re trying to reach, etc., but it could be getting them to head to your website, check out some additional content, or provide you with a little information about themselves.
More on that in a bit, but whatever the action is, just like all the information within your video, it needs to be as crystal clear as possible. The last thing you want is to get the viewer to not only watch your video in its entirety but also decide to take that next step only to then not be able to figure out how to do it.
There are a lot of ways to make that call…
Like mentioned above, the action you should try to get viewers to take after watching your video depends on the specifics of your situation. You need to think carefully about your audience and what you’d like from them and let that dictate the action, but the good news is that you have a lot of options when it comes to prompting them to take it.
In terms of layout and design, for instance, you can create custom web pages for your content with a form for information or another type of CTA right beside the videos. You can also embed forms directly into your videos or use pop-ups to get your call to action out there.
Then there’s the prompt itself, which again, will obviously depend on the action you ultimately decide you’d like viewers to take, but one option that never seems to fail is to offer some type of free trial or discount in exchange for information. It’s hard to say no to free.
You can also have viewers enter to win a contest or vote on something, or if you do any live events or webinars, you can prompt the viewer to sign up for the next one. Asking viewers to get in on an ongoing conversation on your social pages by asking them some type of question is another great way to connect and continue the relationship.
That’s just the tip of the iceberg when it comes to concluding your videos.
It’s like they say, there’s more than one way to skin a cat, and there are plenty more ways to end your videos so that they leave viewers feeling satisfied and motivated to make that next move. We hope these tips get you pointed in the right direction and check back with us for more in the future.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.