We talk a lot around here about the value of creating video content nowadays, no matter what you do nor the nature of your mission, intended audience etc. We don’t keep stressing it simply because we do video production in NY and NJ, either. We keep stressing it because it’s true, but video can be especially helpful when it comes to live events.
Whether you host or attend them, video offers some of the best ways to market the event or your attending it leading up to the big day or night, to make the most of the actual live-event experience once it arrives, and to get the most out of it after it’s all said and done. You just need to know how to use it right.
So, being that we’ve made all kinds of event videos in our time in the business, we thought we’d pass on some tips for using video in the best possible way for your particular goals and help you to understand why that’s so important in today’s landscape.
Video’s the best way to hook people in and keep ‘em hooked.
Yes, you can let people know about your upcoming event or the one you’re attending via text or other forms of content, and you absolutely should, but the bottom line is that there’s no other type of content that’s going to hook potential event attendees in and keep their attention like video will.
It’s not just that the people with whom you already have some type of relationship will find video content more appealing and worthwhile either; you also have to consider the shareability of videos. Just as your audience will be far more likely to give your content their time if it’s in video form, they’ll also be a whole lot more likely to share it after they do.
That is, of course, if you spend their time wisely, meaning you still have to make a captivating, interesting video. Simply jumping on the video bandwagon for the first time won’t always directly lead to results. Sometimes it does, but you can’t count it, which is why you still need to know how to create good video content, but more on that in a bit.
The point is, whether you’re trying to get more people to attend your event or you’re simply trying to spread awareness about the fact that you’ll be attending, there’s really no better solution than video, and we haven’t even gotten into how you can use it once the big day actually arrives!
Video can’t just help generate more interest before the event.
Yes, you can and should absolutely consider creating content like explainer videos, sizzle reels, teasers, or even live Q&A’s leading up to the event. That way, you can start to let people know what it’s all about, who you are and what you’re all about, your role in the upcoming event, and what they can expect to take away from it.
The point is, you can start to generate some interest and buzz via video so that, hopefully, you get more butts in the seats, but that’s not the only way that video can help in terms of attendance nowadays. For instance, there’s live video to consider, which is truly having a moment right now.
Think about it, video doesn’t just have the power to allow live attendees to relive their experience later on. You can also use live video to allow people who aren’t even in attendance to get a taste of the experience of being there as it’s happening. You can literally increase overall attendance without actually having to get more attendees to physically walk through the doors.
Again, it’s something only video can accomplish. You can post written messages and tweet little tips and messages all you want during the event, but none of those things will bring the true event experience right to the viewer like that. Reading about it is one thing, but watching and hearing it happen in real time is another.
Kickoffs and recaps always work.
There are so many more ways that videos can help your events or those you’re attending, but two of the best are using video content at the start of your event or presentation to kick things off and as a nice recap its conclusion to sum things up. Trust us, getting them coming in and on their way out like that will go a long way.
When it comes to the intro, it’s all about taking advantage of the inherent energy and buzz. People will, hopefully, be excited about what’s to come, which makes that the perfect time to embrace that energy and try to amplify it. That may mean using a teaser video, or perhaps a fun preview of the day’s agenda or your portion of it, but the objective should be to amplify that natural energy.
As for the recap or sendoff video, try to remember that it’s not just about summing things up. Yes, the process of thanking attendees for coming also provides the perfect opportunity to review your important points or the important parts of the event or presentation, but you don’t want to just repeat a few key details and then call it a day, either.
After all, ensuring that attendees remember their experience isn’t the only goal here, or at least it shouldn’t be. You also need to think about getting them excited for the next event or step. So, don’t just try to remind them of important information, but the emotion and spirit of the experience of actually attending the event as well.
Video production and live events go hand in hand now.
The bottom line is that live events are all about meeting and building relationships with people. If it were just about passing along some information, then you’d just send something in the mail, and that’s why video can be so helpful with events, particularly.
Because video is the closest thing viewers can get to actually being there, meeting with people, and building real relationships. It’s the only type of content that can adequately showcase the kind of experience that can be expected, recreate that experience, and then allow people to relive it. We hope these tips help you do it. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.