No matter what, exactly, your primary mission is nor the particular people you’re trying to reach, they need to know that your image and identity aligns with their own values and beliefs. That’s the only way to get them to take that next step, whatever it may be, which is where video production comes into play.
There’s simply no better way to announce, establish, and enhance your brand identity to your target audience than with video content nowadays. Why? Well, more on that in a bit, but the point is that brand awareness is key and video is key to creating it. Read on to learn more.
Unless you’ve been living under a rock then you probably have some knowledge of the upcoming fight between Floyd Mayweather Jr. and Conor McGregor this Saturday night. Whether you’re a fight fan or not, it promises to be entertaining if nothing else. Both fighters’ camps have done a great job of promoting that fact and one of their main weapons has been video content.
Now, the hype obviously has a lot to do with the styles and personalities of the fighters themselves and how those things are clashing in spectacular fashion, but that doesn’t mean that there aren’t also elements in the equation that you can’t take and learn from for your own video production.
Brainstorming for new video ideas is absolutely necessary, but we all know how quickly any brainstorming session can spin out of control and turn into a directionless and ultimately unproductive meeting. It’s understandable. After all, when people hear the word “brainstorming” they usually think that the whole point is to be as creative and out-of-the-box as possible.
However, while that kind of thinking should be embraced, that doesn’t mean that you should build the entire session around it. There should be a point, an endgame, a clear mission, even if getting there may involve some unusual twists and turns. That way, you’ll have somewhat controllable brainstorming rather than chaos.
Video production & marketing is one of those industries that’s in a constant state of evolution. It’s just the nature of the beast, whether it’s due to advancements in equipment and technologies or to the ever-changing expectations and preferences of viewers, and it’s up to all of us to keep up.
And while things like 360 video, virtual reality, and live-streaming video are making most of the headlines at the moment, there are other, more subtle changes that every brand, marketer, and videomaker should be paying attention to. What kinds of subtle shifts are we talking about? Longer videos and multiple platforms, to name a couple.
Whether you’re new to video production altogether or you’ve been at it for a while and are just working on your latest piece of work, it’s always important to clearly define your overall mission as early on as possible, before doing anything else. Why? Because every single decision and move that follows should be dictated by that mission.
The thing is that it’s like they say, there’s more than one way to skin a cat. No matter what you determine to be your main objective(s), there are plenty of options when it comes to achieving it and while some types of videos call for a pretty basic, explanatory approach, others allow for a lot more creativity and emotion.
While it’s true that the equipment required to produce high-quality, cinematic video content is more accessible these days than ever before, that doesn’t mean that every single person who manages to get their hands on that equipment can do it. Trust us, we’ve been in video production in NJ and NY for years now, and there’s more to it than simply having the right tools.
For some basic tips, check out this post, How to Make Your Videos More Cinematic, but considering how audiences of all kinds tend to respond to truly cinematic footage as opposed to any old video, you can never have enough tips. So, we thought we’d pass along a few more.