Brainstorming for new video ideas is absolutely necessary, but we all know how quickly any brainstorming session can spin out of control and turn into a directionless and ultimately unproductive meeting. It’s understandable. After all, when people hear the word “brainstorming” they usually think that the whole point is to be as creative and out-of-the-box as possible.
However, while that kind of thinking should be embraced, that doesn’t mean that you should build the entire session around it. There should be a point, an endgame, a clear mission, even if getting there may involve some unusual twists and turns. That way, you’ll have somewhat controllable brainstorming rather than chaos.
But we’ve been doing video production in NJ and NY for long enough to know that you can never have too much control when it comes something like a brainstorming session. So, we thought we’d pass along a few tips to help you keep yours on track so that when it’s over, you end up with an awesome concept for your next video.
Start with the right questions.
No matter what you do, why you’re making video, nor the particular viewers you’re trying to reach, you always need to start your brainstorming sessions with the same questions, and that’s what do you ultimately want your video to do the viewers? How do you want this particular piece of content to make them feel?
For instance, if you’re simply creating a product video with the goal of selling it to your viewers, then you’d want them to get all the necessary information from your video and you’d want that information to have the power to make the viewer feel that buying your product is the right move.
If, on the other hand, you wanted to establish and/or enhance your overall brand awareness, then you’d want the video to make the viewers feel that they know you in some way, that they understand who you are and why you do what you do, or perhaps you want viewers to simply feel compelled to share you video.
The point is that there are tons of options in terms of the type of effect you should strive to evoke with your next video. You just need to start your brainstorming session by asking yourself which reaction is the best fit for what you’re trying to do, before designing an entire video production to cause it.
Keep the number of participants reasonable.
First of all, it’s worth mentioning that a brainstorming session doesn’t necessarily have to involve more than one person. Setting aside some time just to brainstorm new video ideas all by your lonesome can be very productive, but video production is a collaborative art form, so chances are that others will be involved.
So, if your brainstorming session will consist of multiple participants, then it’s important to keep it to just who’s truly necessary to the process, and not just to the production process itself. Anyone who you think could possibly offer something when it comes thinking of new video ideas should be included, but no one else.
One of the main issues with unsuccessful brainstorming sessions is that there are just too many cooks in the kitchen. And make no mistake, there is a point where there are just too many minds working at once toward the same thing and it becomes cluttered and unproductive.
Having too many people involved doesn’t just often lead to the issue of having too many ideas, either. It can also lead to certain participants feeling intimidated and overwhelmed, which can cause them to withhold ideas, ideas that could be just right for the upcoming video you’re trying to make.
That’s why the best bet is to only invite people who you truly believe will be able to generate ideas about a certain area or topic to your group brainstorming sessions, and if there happen to be a whole bunch of people who you think could help, then you may want to break them down into smaller groups and hold multiple brainstorming sessions to keep things under control.
End with action.
The worst brainstorming sessions end with absolutely nothing accomplished. All participants have listened and voiced their ideas and thoughts, but when all is said and done, nothing’s been decided and your video project is no further along than it was when you decided to put together the session in the first place.
That’s why it’s so important to not only start the sessions off right and keep them focused but to end them on the right note as well. What’s the right note? Understanding and action, that’s what. You want everyone involved to feel like something was accomplished and to have a clear idea of what’s happening next.
You may reach a decision on an idea and want to start to delegating tasks to execute it or the next step could simply entail doing some further research for the following session, but the point is that you don’t want to end any brainstorming session on a complete stop. You want to keep the wheels moving forward.
We’ve been through our share of brainstorming sessions in our time in NY / NJ video production.
Like mentioned at the top, brainstorming sessions are essential these days. After all, no matter what you’re ultimately trying to do, chances are that video content can help in some way, but you’ll need to continue coming up with fresh ideas in order to keep your viewers coming back for more.
It’s just that more often than not, brainstorming sessions run off the rails and end up being a colossal waste of time, one which normally involves way too many people. They just have a way of going from periods of free-flowing creativity to complete and aimless chaos.
So, while there’s always a chance of that happening if you’re not keeping a close eye on things, there are some tricks to keep that chance as small as possible. These few tips should get you pointed in the right direction, and check back with us for more in the future. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.