No matter what, exactly, your primary mission is nor the particular people you’re trying to reach, they need to know that your image and identity aligns with their own values and beliefs. That’s the only way to get them to take that next step, whatever it may be, which is where video production comes into play.
There’s simply no better way to announce, establish, and enhance your brand identity to your target audience than with video content nowadays. Why? Well, more on that in a bit, but the point is that brand awareness is key and video is key to creating it. Read on to learn more.
Why is video production so great for creating brand awareness?
First of all, while almost everyone would always rather build a relationship with people they understand and align with in terms of beliefs and values than with people they don’t, that doesn’t mean that they’re always willing to put in a ton of effort to find those people.
Video allows you to provide the people with whom you’re trying to connect with informative, meaningful content that lets them know who you really are in a concise, efficient fashion. The audience won’t have to do a thing and as long as you’re clear and consistent with your values and beliefs, then they’ll know exactly what you’re all about.
It’s not just the ease and convenience of the content that makes video so great for building your brand awareness, though. It’s also about the storytelling possibilities that video production presents, possibilities that no other kind of content can compete with.
It’s like they say, “Show, don’t tell,” and that’s exactly what video allows you to do. You can tell visual stories that show the viewers who you are and what you’re all about, not just in terms of your beliefs and values but your unique personality and style as well. From there, there’s searchability, availability, and shareability to consider.
Quality video content tends to rank very well on Google and other search pages, and it’s also great for social media use. No matter which platforms on which your target audience is spending most of their time, you can customize brand videos for them and if you do it right, then that content will be highly shareable.
How can you use video for your brand awareness?
How, exactly, you go about using video for your brand awareness obviously depends largely on your specific mission and objectives as well as the audience you’re trying to reach, but there are certain tried-and-true types of videos you can create that will go a long way toward building up your presence.
For instance, you can create a company culture video that tells your story or shows off your inner workings and employees. It could be a behind-the-scenes look at your day-to-day activities or a video that showcases your team members’ various talents and abilities. However you do it, it’ll help to humanize your brand.
Another great type of video for building brand awareness is the testimonial, because sometimes it’s just better to hear it from the horse’s mouth. After all, viewers won’t have any reason to doubt what they’re seeing and hearing when it’s coming from previous customers, fans, followers, etc.
Think about it, if they see other people, people like them who were once in the same position they’re in now, discussing their experience with you and their idea of who you are, then they’ll be more trusting of what you have to say about it at the very least.
You can also build brand awareness with something as simple as a product demo video if you do it right, believe it or not. How do you do it right? Well, rather than solely focusing on the product itself and its immediate benefits and functions, you need to take a more big-picture approach.
How does the product align with your values and beliefs? What does it say about who you are? Those are the kinds of questions you need to address and answer if you want your product demo videos to do more than simply demonstrate your products, and if you do it right, then they can be a huge help when it comes to brand awareness.
If you want a bigger brand presence, then you need video content.
The bottom line is that the words authenticity and transparency aren’t being thrown around so much nowadays for no reason. People want to know who you are now rather than simply what you’re selling or telling them, and if you’re not letting them know then they’ll find someone else who will and whose identity aligns with their own.
And video happens to be the best current method for letting people know who you are and what you’re all about. There’s just no better way to tell your story and, like mentioned above, it’s also great for search and social media use.
So, if you haven’t started creating video yet or haven’t focused it on building up your brand awareness, then now’s the time, and we hope this post helps!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.