It’s no secret that video production has become an essential weapon for connecting with people, no matter who those people are, exactly, nor the information or message you’re trying to get across to them. It’s just the age we live in now, which is why it’s so important to start creating video content. It’s just that you won’t be the only one.
Again, the value of video is no longer a secret in any sense. Most businesses, brands, marketers, etc., have caught onto the fact that it can be a big help to them, and that means that your content needs to be better looking, more compelling, and more impactful to stand any chance of being noticed.
But perhaps most of all, your videos need to tell great stories in order for them to not just stand out from the crowd but to be remembered as well. So, we thought we’d pass on a few tips and tricks we’ve picked up along way for telling better stories via video production.
1. Find the right rhythm & pace.
While the kinds of stories you choose to tell will depend largely on what, exactly, you do and your primary mission for creating your video, the pacing with which you tell those stories will always be key. Breeze through too much information too fast and you’ll risk confusing or frustrating your viewers; move too slow and they’ll bail before you get to the point.
So, how fast should your story progress? Well, that depends, but it’s worth mentioning how much general viewer preferences have changed over time. For instance, when John Carpenter’s 1978 horror classic Halloween was first released it was considered a non-stop intense thriller, while today’s viewers often see it as slow-burning at best, molasses-slow at worst.
The point is that today’s audiences do tend to lean toward faster moving stories. It’s not that you need to rush to your main point or to the best part of you story as fast as you possibly can, because again, you could easily lose viewers in the process. It’s just that you simply cannot have long intervals where nothing exciting or interesting happens.
Think of it like peaks and valleys of intensity. You don’t just want to slowly ascend toward the climax of your story. You want to have beats along the way to keep the viewers immersed throughout, and you want to space those beats out strategically to avoid those long, boring lulls.
2. Get right into it.
Notice that we didn’t say get right to it, but get right into it, and that’s because we’re not talking about getting right to the point. As discussed above, while you need to get right to something, rushing to the main point or best part of your story isn’t always the best approach. But what we’re talking about here is getting right into the action of your story rather than easing into it.
Yes, consistency is absolutely key when it comes to video production these days. After all, you need your viewers to be able to recognize you and remember who you are rather than solely the story you told them. That takes a certain level of consistency in terms of the stories you tell, the way you tell them, any brand elements you include, etc.
However, that doesn’t mean that you need to start each and every video off the exact same way and, in some cases, you’ll be far better off jumping right into the action of your story, whether that means immediately meeting and following along with a character in his or her world, getting right to a character experiencing a problem, or something else.
The bottom line is that you don’t want to risk losing viewers right away simply because you wanted to go through the normal motions. Depending on which platform you’re intending to use your video on and the people you’re trying to connect it with, you may be able to jump right into the action, and that can go a long way toward hooking viewers in.
3. Tell stories your audiences will love, first and foremost.
We know. That sounds pretty obvious. Of course you want to tell stories that viewers will love, but you’d be surprised by how many brands, marketers, and videomakers are still putting themselves first when it comes to the stories they choose to tell. They’re focusing on telling stories that speak the loudest about their business, brands, or objectives.
It’s understandable. After all, you do want to tell stories that reflect who you are and what you believe in, but more than anything else, you need to tell the kinds of stories that your target viewers will actually want to consume. Their tastes, preferences, and expectations need to come first.
It’s not just in terms of the stories you tell via video, either, but also the style with which you choose to tell them, the music and/or sounds you choose, the style of language you or the characters on-screen speak, etc. It all needs to be designed with the viewers at the forefront of your mind at all times.
The key is to try to find the right balance between telling stories that the viewers you’re trying to reach will organically love based on what you know about them and stories that are also telling about your brand and central mission. Just remember that the former deserves your primary focus and attention.
There’s no better way to tell stories than via video production.
Video content is key these days, no matter what you do, and telling stories is also essential. The problem is that we’re not the only people who’ve caught onto that fact, so video viewers have more options and alternatives than ever now.
That’s why you need to tell the right stories in the right way in order to get your videos to stand out. It’s not easy, but we hope these tips help. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.