Sometimes, you just come up with the perfect concept for your next video and it’s smooth sailing. Everything just seems to come together with you and/or your video production crew and you’ end up with the exact video you wanted. But make no mistake, just because that happens once in a while, that doesn’t mean creating quality video content consistently is easy.
And the thing is, consistency is key. These days, no matter what you do nor the kind of content you’re creating, it seems like everybody’s producing videos. That’s why you don’t just need to do something to make yours stand out, you need to take measures to ensure that you can do that again and again.
It’s not easy, but it starts with avoiding the types of mistakes that’ll doom you from the start. So, we thought we’d let you know about a few of those so you can steer clear of them and get off to a good start.
1. Steering the production in the wrong direction.
Look, if you have some or a lot of experience creating videos, then that’s one thing, but if don’t then you need to try your best to keep that in mind once production actually begins. It can be a surprisingly delicate process and you’d be surprised by how fast things can roll off the tracks.
We get it, too. After all, shooting a video can be exciting and fun, especially when the process is fairly new to you. That’s why it’s perfectly understandable to get a little caught up in the novelty and inherent energy of it all, but not so much so that you slow or disrupt the process, and it always requires some serious planning and prioritizing.
Whether you’re attempting to create your video in house or you’re reaching out to an outside video production crew for help, it’s critical to be as prepared as humanly possible once production starts and to either keep everything and everyone focused on the finish line yourself or to let the pros handle doing it.
The bottom line is that it needs to be done. No matter how clear nor amazing the video playing out inside your head is, you still need to create it and that takes work. So, don’t get in your own way once the production process begins. It’s perfectly fine to be excited, as long as you and everyone else involved stay focused.
2. Making your posting plans an afterthought.
If you’re brand new to creating video content then you may be thinking that simply making one is enough. All you need to worry about is coming up with a great idea and making a quality video out of it. Then, no matter where you post it, it’ll be a success, but unfortunately, that’s not always the case, not even often.
First of all, there are your own goals and needs to consider. Think about it, you probably want different things, whether slightly or vastly different, from the viewers who watch the videos on, say, your website homepage than you’d want from the viewers who watch the ones on your Facebook or Twitter page.
And nowadays, there aren’t just a bunch of platforms to post your videos, there are a bunch of different platforms to post your videos, in most cases, very different. Yes, that means those platforms have different standards and requirements, but it also means that they each have their own community of users.
Those users all have their own sets of tastes, preferences, and expectations, and that doesn’t change when it comes to video content, which is why you don’t want to make the mistake of leaving your posting strategy out of your plans. In fact, that should factor into your video production plans from the very start. That way, you can shape the entire video for the specific mission and type of viewer.
3. Not giving viewers their next move.
In case you haven’t caught on yet, getting your videos to stand out from the rest is harder than ever these days. There are just so many more people making them and viewers have so many alternatives, not to mention all the potential distractions, hence all the stressing about avoiding these costly mistakes.
That’s also why it’s so critical to avoid making the mistake of leaving any type of call to action out of your video. If you’ve done what it takes to get viewers to actually find and watch your video all the way through until the end in today’s landscape, then it would be a shame to let that accomplishment go to waste.
Yes, there’s a chance that your video’s just so amazing that viewers will remember not just it but the people behind making it, too, but that’s asking a lot. But if, on the other hand, you provide them with an easy way to take some type of action, right then and there, then the story can continue.
Whether you want them to subscribe, learn more, contact you, make a purchase, watch more videos, go to your website, etc., sometimes all you’ve got to do is ask and if they were interested enough in what you have to say to watch your entire video then they may just be interested in taking that next step.
Some video production mistakes are just too costly.
The bottom line is that making a successful video is hard enough nowadays. Even if you do everything right, it’s still not a guarantee that people will watch. That’s why it’s so important to try and keep the mistakes to a minimum, and to try really hard to avoid repeating the ones mentioned above. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.