One of the greatest parts about creating videos, no matter your specific reason for doing so, is that they allow you to make deeply personal connections with your audience, the kinds of connections that you need but that aren’t easy nor simple to make. However, just because they can do that, that doesn’t mean they always do.
There are some things you have to do on your end to ensure that your videos will ultimately have the power to make those personal connections, and while they may not necessarily all be the most difficult tasks, some of them aren’t always so simple. For instance, you have to put yourself out there a bit and not everyone’s comfortable doing that.
So, being that we’ve been doing video production in NY and NJ for a long time now, we thought we’d pass on a few tried-and-true tips and tricks for taking full advantage of all that video content has to offer when it comes to forging those strong, personal connections you want with your audience.
Weave something about yourself into your video.
We know, that sounds easy enough, but it’s not as easy as you may think, and the key word is “weave.” Because while the goal should always be to connect on a deeply personal level with your audience, that doesn’t mean that you have to go on and on about yourself to do it. In fact, that approach rarely works out.
Now, that doesn’t mean that you should hold back any and all personal details or stories, either, because like mentioned above, a big part of forming the kinds of connections you need with your audience is putting yourself out there. There’s just no other way to do it; it’s just that no one wants to sit there and listen to your whole life story.
So, you need to find the right balance and that will obviously depend on the specific kind of video you’re trying to make, your ultimate goals, the viewers you’re trying to connect with, etc. However, the best bet is usually to seamlessly sprinkle in the personal stuff. Don’t make it the whole point of the video, but weave it in to help you make your point.
Trust us, the audience will be far more willing to learn about you if you trickle out the details within content that’s otherwise relevant, interesting and/or entertaining to them. Then, they won’t feel like you’re telling them your whole story, but that you’re personalizing your telling of a story that genuinely matters to them and, in the process, you get to start forming those personal connections.
Don’t just talk about your culture, walk it.
Whether you’re new to creating video or not, you’ve probably heard about company culture videos, which are exactly what they sound like. They’re videos intended to showcase the culture and spirit behind the company or brand creating the video. Think of them as videos you use to expose your values and beliefs and to show some personality, style, and atmosphere.
But talking about what you believe in and the values your brand or company holds dear isn’t always the best way of making deeply personal connections. After all, while we’ve all heard about company culture videos a lot by now, we’ve also all heard the words “authentic” and “transparency” just as much.
That’s because today’s viewers aren’t as quick to trust what they see and hear in videos as they used to be. They demand a certain level of up-front honesty or they’ll click elsewhere, and as we all know, there are more elsewheres than ever before nowadays. So, why not show how you actually live your supposed values and beliefs in your own life rather than just talk about them?
What details or events in your own personal life or lifestyle embody the culture you’re talking about? It shouldn’t be the most difficult question to answer, as your culture should reflect your own personality and vice versa, but the bottom line is that viewers want to see the truth for themselves, so show it to them.
Don’t be afraid to get really personal.
No, we don’t mean that you should share everything with your audience, because there’s absolutely such a thing as too much information. What we do mean, though, is that you can’t shy away from nor skim past your personal struggles and obstacles if they’ll help you to tell your story, make your point, and send your message.
Vulnerability is highly relatable. We’ve all felt fear, insecurity, embarrassment, etc., and to most of us, even though we may still be somewhat ashamed of those feelings and moments, we also know that they’ve helped to shape who we are. We know that without moments like those, we’d never really grow.
That’s why it’s so important to be willing to share those kinds of personal details and moments of your own when trying to building strong connections with your audience. They’ll not only more than likely relate to the content themselves, but they’ll also respect you more for your willingness to share it with them.
Again, not everyone’s comfortable sharing anything even remotely personal in a video and that’s perfectly understandable. So, we understand that there will be plenty of videomakers who won’t even consider touching on their own times of vulnerability, but if you’re willing to make those deeply personal connections at all costs, then that may very well be one of them.
There’s too much power in video production to let go to waste.
The bottom line is that video truly is the best way to form strong, deeply personal connections with the people you’re trying to reach, which is why failing to make videos that do it can be so disappointing. It’s like you let all that potential power go to waste.
So, do what you can to ensure that your video can forge those personal bonds with viewers. These tips should help get you started. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.