We fully understand that sometimes, there are people who have no idea what kind of video they want to make. They just know that they want to make one, for whatever reason, so they seek out video production people to help. However, more times than not, you’ll have some semblance of an idea for a video and it’s just a matter of bringing it to life.
It sounds easy enough, but trust us, it rarely is. If you’re not too familiar with creating videos, then it can be challenging to put your ideas and visions into words that video people will be able to understand and work with. What may be crystal clear in your head can be very blurry to others once you attempt to explain it to them.
So, being that we’ve worked with all sorts of people in our time in NY / NJ video production, and all sorts of visions, we thought we’d pass along a few tips for articulating your visions and ideas to your video crew so that they can make your dreams a reality.
1. Give them all you’ve got.
First off, it’s critical that you pass on every little detail about your vision or idea to your video production people, no matter how many details there are nor how weird it all may sound. You may be thinking that the video people just won’t understand what you’re trying to say, so why even try? But trust us, try you should.
Remember, you’re the one reaching out to them for help to create your content, so they should completely understand that you’re not too familiar with the tools and terms. After all, if you were, then what would you be going to them for? The point is that you shouldn’t be worried about sounding silly or ignorant when it comes to explaining your ideas. Getting them out there is far more important.
It could be that you simply have an idea of the kind of video you want to make, or it could be that you know your particular goals or have a specific story you want to tell, but whatever it is, just use the best words you can think of to make your vision clear, and if that doesn’t work, then try by other means. You could take to drawing, for example, or use other visual comparisons.
Make no mistake, it could take some doing as well as some time. However, as long as you find the right people for the job and give them all the details in whatever way you can manage, then they should be able to sift through your explanation to find the core of your vision, and it’ll all be worth it in the end.
2. Get them as pumped as you are.
Enthusiasm is inspiring and contagious, which is why it’s so important to allow your own excitement to come through when trying to articulate your vision for your video to your production people. If they see and feel how pumped you are about your ideas, then that’ll only make them want to understand and bring them to life more.
It’s not always as easy as it sounds. Again, some people allow the anxiety over sounding silly or ignorant to get to them and by the time they’re actually explaining their vision to the video crew, they’re so concerned with sounding informed and smart that they forget to include any passion or emotion.
Take it from us, you’ll be far better off giving an impassioned explanation of your vision that doesn’t necessarily make everything completely crystal clear but that gets your crew excited than giving an extremely detailed explanation devoid of any passion or emotion. Yes, they may get the details doing things that way, but they won’t get the emotion behind them.
Look, it’s not as if your video people should be entirely dependent on you and your enthusiastic explanation to get themselves excited enough to produce a good project. They should be able to generate their own passion and enthusiasm for their work, but a little enthusiasm can never hurt.
3. Be open to ideas along the way.
While you should absolutely do your homework so that when the time comes to articulate your vision to your video crew, you’re as prepared as possible, that doesn’t mean that you shouldn’t also be prepared to stop articulating at times to listen to their interjections and ideas. In fact, it could make things a lot easier.
Like mentioned above, you’re the one reaching out to them for help. They’re the pros, which is why you may be surprised by how quickly they can start to grasp your vision if you let them. If you found experienced people then they’ve been doing this for a long time, not just producing videos but listening to non-video people try describe their visions for them.
So, get out of their way. If, while attempting to articulate your vision, members of the crew start to show signs of understanding what you’re ultimately trying to create, then take a step back and let them have the floor. Not only is it possible that they already understand your vision, but they may also already have some better ideas for bringing it to life.
The point is that while trying to put your ideas into words for a video crew may be very difficult for you depending on your experience and knowledge, your distinct vision, etc., it could be easier than you think for your crew to start putting the pieces together. So, should that start to happen while you’re explaining your vision, then let it go.
Having an idea for a video and articulating it are two very different things.
The bottom line is that you could have the best, most original idea in the world that would undoubtedly take your video viral, but if you can’t bring it to life yourself nor adequately explain it to people who can, then it won’t matter much. So, we hope these tips help you get your point across. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.