No matter what you do, chances are that you can find a little humor in it. No, a comedic approach obviously isn’t always the right route to take, but the point is that most brands, marketers, and videomakers would love to create at least some content that gets their audiences laughing.
The thing is that it’s a lot easier said than done, especially in a day and age in which there are so many other options and alternatives, not to mention all the potential distractions. You need to really hit the audience’s funny bone, and do it fast, in order to stand any chance of them sticking around through the end of your video.
We’re all about telling great stories via video production around here and that’s not just because it happens to be what we do. It’s because we genuinely believe that video is the best way to connect with today’s audiences, no matter what you do nor what your mission is, and we believe that if you tell the right stories the right way, then that connection will be a strong one.
The thing is that it doesn’t always have to be you actually doing the storytelling. Your customers, fans, followers, etc., also have their own stories to tell, and take it from us as longtime NY & NJ video production pros, it’ll take a lot less for audiences to trust them and their stories than it would for them to trust your own.
It’s no secret that attention spans are shortening, for the most part. Younger audiences just aren’t willing to hand their focus over to anything that doesn’t immediately pique their interest and then continue to do so at a rapid pace. That’s what makes video production such a good fit for them. It asks the least of them yet has the power to hook them in and keep them interested.
It can do all that very fast as well, which is a good thing because now, those younger audiences’ ever-shrinking attention spans have spawned the 6-second video ad, aka the bumper. Yes, you read that right: six seconds. It seems that we’ve reached a point at which thirty seconds is simply way too much time to ask of some people.
Creating effective, high-quality video content is hard enough these days. Yes, the tools technologies have vastly improved, which makes it easier than ever to make videos that look good, but there’s a lot more to producing truly effective videos than making them look good, and then there’s the whole part about getting people to actually watch them.
Because the truth is that you can create the most beautiful, well-planned and performed videos in the world, but if you don’t do what it takes to entice viewers to give them a shot in the first place, then they’ll never know. That’s why it’s critical not just to create great videos, but to then take measures to ensure they’re watched.
So, you’ve decided to try your hand at video production or you’ve been trying for some time now and you’re just starting to come to grips with the intricacies of the process. What may have seemed fun and simple from a distance now gets a little more laborious and complicated, but that’s okay. That kind of realization is par for the course.
Unless you’ve been creating video content, successfully, for a long time then it can be disconcerting to have to confront the facts, including that it’s not often easy nor simple. There are just so many moving parts involved that it doesn’t really matter what kind of video you’re ultimately trying to make.
It’s no secret that video content is easier, cheaper, and faster to create than ever before, which is why it seems like everyone in every industry is making it now. However, just because everyone’s doing it, that doesn’t mean they’re doing it right. In fact, many brands, marketers, and videomakers are still making the same big mistakes people have been making for years.
It’s understandable, too. After all, as new people continue to try their hand at video production, you can expect a lot of rookie mistakes to be made, but it’s not just the newbies, as many people who’ve been creating videos for a while continue to repeat the same old mistakes over and over again.