Yes, you want to use video production to make content that somehow hooks the viewers you’re trying to reach in and keeps them captivated, no matter what your ultimate goal or mission is. And yes, that means creating content that informs, entertains, or otherwise interests them, but more than anything else, you need to actually connect with your audience.
Reaching them and getting your point or message across is great, but what you really want is to form a genuine relationship. Every relationship has two sides and think about it, if they’re engaged then it means that they’re definitely interested, but it also lets you know that whatever you’re doing to get them to that point is working.
That’s why the question you should be asking yourself isn’t why do I need to make engaging videos, but how can I make my videos more engaging and then continue to make more videos like that? So, we thought we’d pass on a few tips and tricks we’ve picked up along the way that should help.
It all starts with the story.
Before even thinking about how to actually get viewers to engage with your content, you need to first put all your focus into getting them to want to engage. After all, if they don’t feel compelled to actually start watching your video or to keep watching until the end, then your efforts to get them to engage won’t matter much because they won’t be interested.
That’s why it all starts with the story you tell in your video. Gone are the days of simply hurling detail after detail about what you do or offer at your audience until they give in and listen. Now, there are just too many other options, alternatives, and potential distractions, so they won’t even spare their time for a video that doesn’t genuinely captivate them.
You need to create content that actually shows them why they need to watch your video and listen to what you have to say, whether that means actually coming up with a script for a scenario to shoot, allowing yourself or others to tell their stories firsthand in video interviews, etc.
The point is that the first step toward getting your audience to engage with your video content is hooking them into your story and keeping them immersed in it throughout. No one’s saying that it’s easy, but just that if you can manage to do that, then your viewers will be far more willing to engage with your videos. For more on that, check out this post, Storytelling Tips for Helping Your Videos Connect with Social Audiences.
Keep it simple and if you make promises, make sure you can deliver.
No matter what kind of story you ultimately decide to tell with your video, make no mistake, if you get too complicated with the content or with your storytelling, then that will absolutely be a problem when it comes to engagement. Trust us, if viewers are left feeling confused or overwhelmed, then the last thing they’ll want to do is engage.
First off, they won’t want to put themselves through more of the same, but from there, they also won’t likely want to share that kind of experience with others very much. So, always try to keep things as simple as possible when it comes to your message and storytelling. Focus on one distinct topic or scenario rather than trying to do everything at once.
If it’s simple yet tells a comprehensive, relatable story, then you’ll be giving yourself a much better shot at getting the viewers to engage, and the same goes for making promises. If you bait your viewers with some type of promise, whatever it may be, then you’ll be giving them a real reason to engage and come back for more.
Just remember that the promise you make needs to be something that’s going to truly entice your specific viewers. It needs to be something they really want, but it also needs to be something that you can actually deliver. The last thing you want is to make a promise that entices viewers to engage only to then fail to deliver when the time comes.
Make the viewers’ next move obvious & easy.
After creating simple, compelling stories via video and making promises to your viewers to entice them, the best thing you can do when trying to get viewers to engage with your content is to just come out and ask, one way or another. If you’ve done a good enough job in those other areas, then it shouldn’t be too intrusive, depending on how you ask, of course.
The best part about this approach is that it avoids any confusion and keeps things perfectly clear. You’ll be letting your audience know exactly what you want them to do next, without them having to figure it out. Then, it’s just on you to ensure that their next move is obvious and simple to make.
That could mean coming right out and encouraging viewers to share, asking them outright to tag people that may appreciate the content, including a simple yet clear call-to-action button at the end of your video, etc. For more on that, check out this post from Entrepreneur.com, 11 Call to Action Hacks to Boost Clicks and Conversions, but the point is that you don’t want to leave all the thinking to them. In fact, you should be doing as much of it for them as humanly possible.
That way, should you actually do enough to get them to want to engage, then it’ll be smooth sailing from there. After all, the last thing you want is to get them right where you want them only to then have them fail to engage just because they weren’t sure of the best way to do it. Let them know, and make it as simple as possible to do.
We’ve been in video production long enough to know how difficult it can be to get viewers to engage.
The bottom line is that getting people to actually watch your videos is hard enough nowadays, but if you really want to start connecting with them, then you’ve got to get them to engage with your content. It’s not easy, but we hope these tips help to get you pointed in the right direction. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.