So, you’ve decided to try your hand at video production or you’ve been trying for some time now and you’re just starting to come to grips with the intricacies of the process. What may have seemed fun and simple from a distance now gets a little more laborious and complicated, but that’s okay. That kind of realization is par for the course.
Unless you’ve been creating video content, successfully, for a long time then it can be disconcerting to have to confront the facts, including that it’s not often easy nor simple. There are just so many moving parts involved that it doesn’t really matter what kind of video you’re ultimately trying to make.
And one of the hardest parts of any video production is often keeping everything, and everyone, in line and on time. Again, will all the moving parts involved, that can be a challenge to say the least. So, we thought we’d pass on a few tips for doing just that.
1. Make experience a major factor early on.
Look, if you know what you’re doing when it comes to video production & marketing then that’s one thing. You probably then already know about all that must go into keeping everything in line and on time, but if you don’t then the first thing you need to look for are people who do. That’s why experience needs to be a major factor when it comes to your actual videomakers.
If you’re reaching out to an outside video crew for help with bringing your video idea(s) to life, then it’s imperative that you find people who have plenty of experience, and not just with video production in general but with the specific kind of video production you’re looking for. Trust us, there are plenty of crews who are better at creating one kind of video than another.
So, when looking into crews, remember to look carefully at their previous work for content similar to what you’re trying to create, and ask them as many questions as you deem necessary about their past work and experience. Gather all the information you can from them, and don’t be discouraged if some start telling you some of their “horror” stories.
It’s one thing if that’s all they’re telling you, but if you meet with people who’ve had their share of hiccups and unexpected scenarios in the past yet they’ve clearly learned from their mistakes and issues and are still doing their thing, then that could be just the kind of experience you need.
2. Communicate everything all along.
We talk a lot around here about the importance of formulating a clear vision for your videos and then clearly articulating that vision to your video crew. It’s an art form in itself and to learn more about it, check out this post, 3 Tips for Articulating Your Vision to Your Video Production Crew.
But today’s post isn’t about the creative, artistic side of video production but the more practical, business-like side, and communication is absolutely critical in that area as well. In addition to your creative vision for the project, you also need to discuss things like your expectations in terms of time, deadlines, etc., with your video production people.
That doesn’t just mean dates and the actual production, either. That means talking about different phases in pre-production as well as post. You need to communicate how you expect the feedback process to go, for example, which is often one of those areas that tends to take a lot longer than expected.
Who’s ultimately going to be giving feedback and how much do you predict can be expected? The point is that you want to communicate every expectation in terms of time and logistics with your crew ahead of time because leaving those kinds of discussions and decisions for later is how many video productions end up getting knocked off track.
3. Once you’ve got your plan, stick to it!
The truth is that much of keeping your video production in line and on time will depend on the pre-production phase of the project. That’s why it’s so important to find the right, experienced people and to communicate everything with them. For some pre-production tips, check out this post, 4 Pre-Production Tips for Your Next Film or Video Production.
But once you’ve made if through that early phase and you’re into the actual production, then the best bet is to usually just concentrate on execution. We know, that sounds simple enough, but trust us, we’ve been through enough productions to know how tempting it can be to make changes along the way, and how problematic those late changes can be.
No one’s saying that you can’t adjust as you go, because that is a part of film and video production. You want to leave time for purely creative choices, but you have to draw a line. At some point, you must remember that a lot of people put a lot of time and thought into putting together your plan and story, and you don’t want to throw all that out the window.
So, unless it’s absolutely necessary and/or you truly believe that the change could greatly improve the project, then try to just stick to the plan, especially once things are really rolling. Making big story changes late in the game will only make an already complicated process a whole lot more so, and that could really hold everything up.
Video productions can go from fun & creative to frustrating & chaotic, fast.
Video production can, and should, be a fun process. It’s just that you have to earn that fun, and that takes careful planning and execution. Fail to do that and take it from us, the process can quickly become a nightmare. When things start to roll off the tracks and fall behind, then everything only gets more complicated and challenging.
That’s why you need to do everything you can to keep that from happening. We hope these tips help you do it. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.