Creating effective, high-quality video content is hard enough these days. Yes, the tools technologies have vastly improved, which makes it easier than ever to make videos that look good, but there’s a lot more to producing truly effective videos than making them look good, and then there’s the whole part about getting people to actually watch them.
Because the truth is that you can create the most beautiful, well-planned and performed videos in the world, but if you don’t do what it takes to entice viewers to give them a shot in the first place, then they’ll never know. That’s why it’s critical not just to create great videos, but to then take measures to ensure they’re watched.
Luckily, we’ve been in video production in NJ & NY for a while now, so we know a thing or two about getting people to give video content a chance and to then watch it through until the end. So, read on for a few tips for doing just that.
Make your mission as clear as day to viewers.
There’s a fine line between letting potential viewers know what your video’s all about and telling them too much. After all, you don’t want to give them so much information that they no longer feel a need to watch the video, but make no mistake, if you don’t give them enough info up front then that will push them away, too.
So, try to find the middle ground. Whether you include a brief description of your video somewhere, film a separate piece in which you just explain what can be expected from your video on camera, etc., the point is that a little informing and explaining can go along way when it comes to enticing viewers to watch your videos.
Think about it, if they’re unsure about what your video is actually about, then chances are they’re not going to stick around to find out. Yes, a well-crafted teaser video in which you hint at what’s to come rather than outright explain it can be effective—more on that in a bit—but if you don’t give big enough hints, then you may leave viewers confused.
Take it from us, if the first thing you make potential viewers feel is confusion, then you’ve got an extremely steep uphill battle to get them to watch your video, much less continue watching until the end. So, give them at least some idea of the point of your content up front. Then, hopefully they won’t just watch your content but will also better understand the message once they do.
Make shorter teaser videos to start building buzz beforehand.
Let’s face it, unless you’re working for one of the big brands, then there won’t likely be much anticipation for your upcoming video, not unless you work to generate some at least. People just won’t care unless you make them, and that can be a challenge in this day and age when there are so many alternative options and potential distractions.
That’s where teaser videos come into play. They give you the chance to start letting viewers know about your mission and message, as well as to start piquing their interest and getting them excited to watch your future content. That is, if you make good teasers, because like any other type of video, simply taking the time to create one won’t do it.
Whether you strategically take shorter clips out of your longer video or edit together original clips or you actually take the time to create separate teasers to help promote your other video content, they need to be of the same quality as the content to come, and they need to be enticing and interesting in their own right.
Again, you don’t want to give away too much in your teaser videos because then viewers won’t feel the need to come back for more later, but the bottom line is that good teasers don’t just generate a little interest. They get viewers genuinely eager to watch your video, and they also happen to work perfectly with social media, so there’s that.
Don’t underestimate the power of the thumbnail.
We know, the name itself makes it sound so inconsequential, but the truth is that your video thumbnail is one of the most critical elements to getting viewers to click that play button. Give the process of choosing or creating your thumbnail the time and thought it deserves and it could lead to a lot more views, but if you don’t, then you could absolutely be missing out.
First off, you want the image to entice people to click, but you don’t want it to end up feeling like some kind of trick either. For instance, if your only concern is getting potential viewers interested enough to start watching your video and you choose or create an image that doesn’t directly connect with your content, then that could be an issue.
Think about it, if your thumbnail successfully accomplishes getting viewers to click play only for them to realize that the image doesn’t coincide with the actual content or, even worse, is misleading in some way, then you can’t expect them to keep watching. In fact, if they feel really duped, then they’ll let you know about it, and perhaps others as well.
For more on including the right kinds of thumbnails, the ones that entice viewers to watch your videos yet don’t mislead or confuse them, check out this post, 4 Tips for Choosing the Right Thumbnail Image for Your Video, but the point is that you shouldn’t let the nature of the word “thumbnail” fool you. They matter, and they matter a lot.
Make sure you’re not just spinning your wheels with your video production efforts.
No matter how you do it, it’s imperative that you take measures to get viewers to watch your videos. If you’re putting in the time and work to create them, then you don’t want all that to go to waste. So, we hope these tips help, and check back with us for more in the future. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.