We’re all about telling great stories via video production around here and that’s not just because it happens to be what we do. It’s because we genuinely believe that video is the best way to connect with today’s audiences, no matter what you do nor what your mission is, and we believe that if you tell the right stories the right way, then that connection will be a strong one.
The thing is that it doesn’t always have to be you actually doing the storytelling. Your customers, fans, followers, etc., also have their own stories to tell, and take it from us as longtime NY & NJ video production pros, it’ll take a lot less for audiences to trust them and their stories than it would for them to trust your own.
Why? Because those storytellers have no reason to lie. They’re just real people telling their real stories and the viewers will see that for themselves in your testimonial videos. That is, as long as you’re making good ones. So, read on to learn a little more about how to do that.
Don’t have your subjects focus solely on the good.
Yes, you want to focus your testimonial videos on the good that your products, services, content, etc., did for the people in them, as much as possible at least. After all, that’s the whole reason you’re making testimonial videos, to let viewers see and hear how whatever it is that you do helped other people just like them.
However, that’s precisely the same reason that you also need to let the people giving their testimonies in your videos talk about the problems and issues they were experiencing before you and whatever it is that you’re offering or providing came along. The content shouldn’t just be focused on the solution, but the problem necessitating it as well.
Think about it, you want the viewers to find it easy not just to trust the subjects in your testimonial videos but to also relate to them and the stories they’re telling, too. Hearing the subjects talk about having experienced issues and problems in the past just like the viewers are currently experiencing will go a long way toward getting them there.
So, however you do it, remember to encourage your subjects to tell their whole stories. Don’t have them focus solely on their experience with you and whatever it is that you do that helped solve their issues. Instead, have them also tell the part of their story that led them to you in the first place.
No matter what kind of story you nor anyone else is trying to tell, it’s always all about the details. It’s not that all the major points and events don’t carry most of the weight, but just that they wouldn’t land with the same kind of impact without the details surrounding them, and that doesn’t change when it comes to testimonial videos.
That’s why it’s so important to allow your subjects to give as much detail as possible. You want to create an environment that encourages them do elaborate as much as they need to when it comes to telling their stories, and trust us, that can be a lot easier said than done on a video production.
Things can get a little hectic at times and you never want your subjects to feel rushed. Even if they go on and on, in the end, you’ll be far better off with extra footage and information than not enough. If anything, it’ll actually help the editing process by giving the editor more to work with and choose from for the finished product.
It’s also yet another reason that pre-production is so important, because the truth is, while there’s plenty you can do to create and cultivate the kind of environment that encourages elaboration during the actual shoot, your actions during pre-production will ultimately dictate whether your subjects are rushed or not. If you’ve planned and prepared properly, then you should’ve left plenty of time for elaborate storytelling.
Don’t skimp on quality.
The last thing you want to do is to plan and prepare your testimonial video production properly, gather all the necessary parties at the right time and place, create the right kind of environment on set during your shoot, and get them to tell great stories only to then fail simply for a lack of quality.
You may be thinking that testimonial videos are all about the stories being told and experiences being discussed on screen, not the pictures and sound quality, but that’s never the case when it comes to video, even in the smartphone era. No one’s saying that you need to be creating the most beautiful-looking images on earth for your testimonial videos, but just that the quality does need to be up to standard.
It’s not just about the implications and feelings that poor quality video content will lead viewers to associate with you and what you do, but also the fact that it can be a distraction. If it’s really shabby looking or sounding, then viewers may lose focus of the story being told. If that happens, then it’s all been a waste of time.
Again, it’s not that you need to blow viewers away with dazzling images each and every time you create a testimonial video, but just that quality matters to the entire viewing experience. So, if you think you’re up to it in-house, then go for it, but if not, then you may need to seriously consider enlisting the help of an outside video crew.
Testimonial videos are all about their stories, but you can still help tell them.
The bottom line is that testimonial videos work for a reason, for a lot of reasons actually, namely because the subjects telling their stories in them are inherently authentic and trustworthy. However, it’s still on you to create an environment that allows those stories to be told in a way that viewers will relate to. We hope these tips help. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.