No matter what you do, chances are that you can find a little humor in it. No, a comedic approach obviously isn’t always the right route to take, but the point is that most brands, marketers, and videomakers would love to create at least some content that gets their audiences laughing.
The thing is that it’s a lot easier said than done, especially in a day and age in which there are so many other options and alternatives, not to mention all the potential distractions. You need to really hit the audience’s funny bone, and do it fast, in order to stand any chance of them sticking around through the end of your video.
Luckily, we’ve created our share of funny videos in our time in NY & NJ video production, so we know a thing or two about what it takes to get viewers laughing, as well as which missteps you need to avoid to keep them laughing. Read on to learn more.
Bounce and refine.
Any writer or wannabe writer has heard it a million times: “Writing is rewriting,” and that’s because it’s true. No project is ever really finished so much as abandoned. There’s always a little more refining to be done, and while you eventually have to call it complete and wash your hands of it like with anything else, that doesn’t change when it comes to creating funny videos.
It’s always a good idea to try to go as far as you can with any idea before then presenting to others for some feedback, but it’s especially important with comedy. It’s just one of the more subjective genres, and what may be absolutely hilarious to one person could fall completely flat with another.
So, before deciding to take your idea right into production, make sure you’ve taken it as far as you can in terms of concept development and then run it by some fresh minds. It could be friends or family members, co-workers or colleagues, it doesn’t really matter. Just see how others who have no involvement in the story’s creation respond to it.
If you get a ton of laughs with a bunch of different kinds of audiences, then you’ll just have more reason to feel confident, and if you don’t, then that’s not the end of the world. There’s just more work to be done, but the point is that bouncing your comedic video ideas off of people and then using their feedback to refine it will only help to strengthen it, and your video’s impact.
A funny story is essential, but not everything.
If you’re new to video production in general, then you may think that all the heavy lifting must be done in the writing when it comes to creating funny videos. It’s perfectly understandable, too. After all, if the story itself isn’t funny, then the performances nor nothing else will help much, no matter how great they are.
However, once you’ve got a script that you and anyone else involved is happy with, make no mistake, the work of getting the laughs has just begun. At this point, you’ve just got words on paper and videos aren’t meant to be read but watched. That means that you’ve got a whole other set of artists who come onboard now, if they haven’t already.
And while the actors should, hopefully, breathe new life into your story and the crew should visualize it as best they can with lighting, set design, etc., it’s critical that you and the people helping you make your video look for every possible opportunity to add to the comedy of the project, every step of the way.
Because film & video is a visual medium, it’s important to try to add new layers of humor to your video content in a visual manner, whether it’s via an unconventional framing of your subject, a deliberately jarring camera movement, or the perspective from which you’re choosing to tell your story. You get the idea.
The point is that there will always be plenty of opportunities to make your story even funnier throughout production. It’s just up to you to keep an eye out for your chances, and the same goes for post-production. The timing with which your video cuts from one shot to the next, how it lingers on a certain shot too long, etc., can also add to the impact of your story’s comedic moments. So, don’t let those kinds of opportunities pass you by.
Cultivate a creative environment.
Notice we didn’t say comedic environment. That’s because you don’t want to make your set into a big joke. Yes, you’re all there to create content that should ultimately make the people who watch it laugh, but that doesn’t mean that what you’re doing isn’t serious work. And if you don’t treat it as such, then others may follow your lead.
That’s why it’s so important to do all you can to create and cultivate a creative environment instead. How? Well, it starts with coming prepared so that once production is actually underway, all involved can focus on breathing new life into the story to make it even funnier, rather than focusing on the logistics of merely producing it.
You want to ensure that all the basics have been considered and taken care of so that the creative artists on set can do just that, be creative. If they feel rushed, underutilized, underappreciated, etc, then it will absolutely affect their ability to get the most comedy out of the content.
From there, it’s also about micromanaging, or refraining from doing so, to be exact, because make no mistake, if you keep people too restrained, then you risk robbing your project of their best contributions to it. You want to find the right people for the job, whether it’s an actor, director, etc., and then create an atmosphere that allows them to do their thing.
We’ve been in video production in NJ & NY for long enough to know that funny videos aren’t as easy as they look.
The bottom line is, while a hilarious video could help most brands, marketers, and/or videomakers, regardless of their overall goals or mission, that doesn’t make it any easier to create one. In fact, it makes it that much harder because there’s just so much competition.
So, before jumping right into your project, make sure you’ve planned and prepared as best you can so that the funny is built in rather than hoped for. We hope these tips help, Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.