You’ve probably heard the chatter and read the writing on the wall by now, so it should come as no surprise to hear that new technologies like 360 video and virtual reality are actually finally just that, a reality. That means big things and changes for storytellers, which in turn means big things for brands, marketers, and anyone else creating video content.
And while that’s mostly good news for all involved as audiences will get completely new viewing experiences and videomakers will get to explore a bunch of new ways to tell their stories and send their messages, it also presents a new set of challenges and concerns. After all, you can’t just continue doing what you’re already doing with these new tools and technologies.
So, being that we’ve been doing video production in NJ and NY for years now and have made all kinds of content in that time, we thought we’d share some of our ideas for incorporating these new technologies into your strategy in a way that truly aligns with your primary message and mission. Read on to learn more.
1. Don’t just copy & paste.
As these new tools and technologies continue to evolve and become more and more accessible, it’s inevitable that there will be content makers who come along and open new doors for the rest of us. It’s just the nature of the industry, or any industry that’s in a constant state of evolution like film and video production.
Everyone looks at things differently, so it only makes sense that others will discover, even stumble on new ideas and applications for these technologies as time goes by, but that doesn’t mean that you should simply copy and paste those ideas once they’ve been realized. Even though it’s working for them, that doesn’t necessarily mean it will work for you the same way.
That’s why, if you see someone else, whether it’s a competitor, another person or company in your industry, etc., doing something with one of these new tools or technologies that works, then you should take note of what, exactly, makes it work and try to incorporate that into your own content rather than simply trying to copy and paste their distinct style and approach.
Think of it like buffet-style eating. Although it all may look good, you can’t take everything. In the end, you’ve got to take what you really like and leave the rest. That’s exactly how you need to look at other people’s content that successfully embraces and applies these new tools and technologies. Take what really works for you and your plan, but leave the rest.
2. Don’t be afraid to try new things.
Look, whether we’re talking about 360 video, virtual reality, augmented reality, or anything else, the bottom line is that these are all still relatively new experiences to most of us. That’s why you need to be willing to try new things when it comes to using these technologies to tell your story.
If you have an idea that you haven’t seen anywhere or heard from anyone else yet, then you’re far better off exploring it and trying to make it work than trying to mimic exactly what someone else is doing. Yes, there’s always the risk of your efforts not ultimately having the kind of impact you’re envisioning, but you’ll never know if you don’t try.
Think about it, when it comes to these new tools, no one knows what they can really do yet. We all have an idea of how these new experiences can and will be, but none of us can really fathom all the possibilities, not yet. Right now, we’re all just basically guessing, and your guess is just as good as anyone else’s.
The point is, like mentioned at the top, when it comes to these new tools and technologies, you can’t simply try to use them to continue what you’ve already been doing. You need to be willing to redefine the way you tell your stories and get your messages across. So, if you think that you’ve got a unique idea for how to do that, then go for it!
3. Think of how these new tools can help your audience.
Whether you just started creating videos or you’ve been at it for a while, you’ve probably heard the phrase “know your audience” plenty of times. That’s because it’s incredibly important to have a deep understanding of the specific people you’re trying to connect with via video and to then tailor your content just for them.
Their interests, preferences, expectations, etc., should always come first, and that doesn’t change when it comes to new technologies like 360 video and virtual reality. Yes, you’re probably imagining all the ways these new tools could help to get the word out there about you and whatever it is that you do, but they need to come first.
You need to ask yourself how something like 360 video or virtual reality could interest your distinct target audience. How could it help them? How could it make for a better buying experience? How could it give them more information in more memorable ways? How could it offer them more value?
The bottom line is that you shouldn’t be spending all your time and energy on figuring out how to use these new tools and technologies only to then use them to create content that’s all about you. Do that, and it’ll all be a waste of time, but put your audience and their interests, desires, and preferences first, and you could discover completely new ways to connect with them.
When you’ve been in NY & NJ video production for as long as we have, you’ve seen your share of new gadgets.
Like mentioned above, film and video production is an ever-evolving industry. New tools and technologies are constantly emerging and it’s always a game of figuring out how to use them in the most effective and inventive ways first. Just remember that they’re just that, tools for telling your story and connecting with your audience. We hope these tips help you get ahead of the crowd and stay there when it comes to the latest ones. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.