Yes, so much of finding the right people to help bring your video ideas to life has to do with the way your styles and personalities mesh. Everyone needs to be on the same page and the way they create content must align with your established identity. After all, video production is a challenging enough process and you don’t want to spend all your time trying to jam a square peg in a round hole. If it’s not a good fit, then it’s not a good fit. Move on.
However, finding the right people isn’t just about looking for crews with styles that align with your own. It’s also about finding people who are a good fit for your next project, specifically, because make no mistake, a crew that’s amazing at creating interview-based videos , for instance, may not be nearly as skilled at making other types of content.
So, we thought we’d pass on a few secrets to finding the perfect crew for your next distinct project. That way, you won’t just end up working with people whose styles and personalities align with your own, but people who you can also feel confident about bringing your vision for your next specific project to life.
1. If you want to push the envelope, look for experimenters.
While film and video production is absolutely an ever-evolving industry, that doesn’t mean that every production crew and company out there keeps pace with the changes. Like in any other field, there are those who find something or a certain style that they’re really good at and then just continue doing it rather than expanding or evolving.
In some ways, there’s nothing wrong with that. If what they’re continuing to do is still in style and effective, then why not keep at it? It’s like they say, if it’s not broke, then don’t fix it. However, if you’re looking to intentionally try some new things on your next project, then it’s critical to find people who can and are willing to do that.
How do you find people like that? Well, you should obviously look carefully through their previous work for signs. For example, if you see a bunch of different styles of videos among their galleries, then that’s a good indication that they like to try different things rather than just honing the same style with each project.
From there, though, you can also pick up a lot about their willingness to experiment simply through conversations in your meetings with them. If they’re going on about all the new trends like 360 video and mobile content, for example, or they’re citing other videos and videomakers who are pushing the envelope, then that’s a good sign that they’re probably willing to do the same.
2. Find people who look at every step and keep you involved.
While those initial meetings with your video production people are essential for many more reasons besides those mentioned above, that should just be the beginning of your communication with them pertaining to your project. You don’t just want to relay your idea(s) and vision to them and then wash your hands of it.
It’s not that you should be doing all the work. After all, you hired them for a reason, but that doesn’t mean that they can’t carefully go over each and every step of their process with you along the way so that you can build some trust with them and have the chance to continue to give your input and voice any concerns you may have.
It’s not just about you, either. Listening to them go over every step of the upcoming project will go a long way toward letting you know if they’re the right people for it or not. You won’t run the risk of getting so blown away by their initial proposal and ideas that you choose them right then and there only to later find out it was all just a good sales pitch.
You’ll get a feel for their specific approach to your project and will then be able to decide if it aligns with your vision for it or not, and if the crew has any issues with going over each and every step of their process as well as how you’ll be involved at each stage, then that’s a clear red flag. If that happens, then continue your search.
3. Make sure your vision dictates their approach.
While any good video production company will have their own style and unique approach, at the end of the day, it’s your video project. That’s why you need to find people who are creative enough not just to make your project in their style, but to use their style to bring your vision to life.
It sounds simple enough, but trust us, it rarely is. In fact, it’s one of the most creatively challenging aspects of any video project, but the point is that the crew’s ability to merge their style with your ideas to create a uniquely compelling video, rather than one that simply continues to promote what they’ve always done, is key.
You need to find people who will take the time to truly understand your vision and then get behind it. They should be molding and bending their style to better fit that vision instead of the other way around and if, along the way, they discover new ways to tell your story or send your message, then that’s great, but it has to be your story, your message.
Now, you’ll learn a lot about how the company will likely handle your vision for the project in your meetings and conversations with them, but you should also look carefully at any reviews and testimonials of theirs for any bits about their ability to realize the visions of other clients’ and companies’ projects.
Finding the right video production people isn’t just a matter of a marriage of styles.
The bottom line is, while the chemistry and correlation between your and your video crew’s styles and identities is critical, it’s not everything. You also need to carefully consider the finer details of each distinct project you’re working on to see if the video people you’re looking into are right for that specific job. We hope these tips help, and good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.