These days, it’s all about being in the moment and passing on the experience in real time. Whether you’re talking about live-streaming video or Snapchat, people are showing a real love for real-time experiences, so it really wasn’t much of a surprise when Instagram introduced their Stories feature not too long ago, which is essentially just a slideshow of temporary videos and/or photos.
After all, almost every major social platform has made some types of changes to better cater to this kind of instant content and Instagram’s Stories feature is proving to be a pretty awesome way for brands, marketers, etc., to entice new people and followers to watch and engage with their content on the platform.
It’s just that, like any other new tool or technology, you need to know how to use the feature right to get the most out of it, or else you’ll just be spinning your wheels and wasting your time. Luckily, we’ve been doing video production in NJ and NY for a long time now and we’ve picked up a trick or two pertaining to Instagram Stories. Read on to learn about a few.
If you’ve got a product, then use it.
Actually, to put it more accurately, show it in use. If you’ve got any types of products to sell and generating some interest as well as a clear understanding about those products is part of your overall mission for creating video content, then Instagram Stories is a great way for you to show them off.
You’re probably thinking that that’s something you could have always done on Instagram. You’d just take a photo of your product(s) and upload it onto your main page, but that’s not what we’re talking about here. It’s not that you shouldn’t still do that as well, but just that a photo can only tell the audience so much.
If, on the other hand, you use video clips of your products in action and make them a part of your Instagram story, then that’s a whole different ballgame. You won’t have to rely solely on a static image and nice description to get your point across, and take it from us, that will go a long way when it comes to purchase time.
Think about it, if you do it right, then audiences won’t have any more questions or concerns about what your product is nor how it actually works. They’ll get to see it for themselves to get a better idea of what they’ll be getting if they purchase the product from you and how they can really expect it to perform.
Use the expiration date to your advantage.
Instagram recently made some changes to their Stories feature. They now allow users to upload videos and photos that were taken at any point rather than only within the last 24 hours and it was a smart move, too, as many users had already figured out ways to get around that parameter. Now, stickers will be available to lets users explain when certain videos or photos were taken.
However, regardless of when the images were originally recorded, one thing that hasn’t changed is the fact that they all still disappear within 24 hours, and that’s something you can use to your advantage when it comes to the kinds of content you use in your Stories. After all, a limited time creates a sense of urgency, and that’s something that can be very useful.
So, if you have any limited-time offers in the mix already, then Instagram Stories is a great way to get them out there. It’ll help to enhance the inherent sense of urgency that naturally accompanies these types of offers and it’ll also hammer home the audience’s need to act on it immediately, or at least very soon.
If you don’t have any current limited-time offers, though, then you can always use any excess products or swag, whether it’s some stickers, t-shirts, etc. These kinds of items are great for limited-time offers, but the bottom line is that any limited-time offers are the perfect fit for the timely nature of Instagram Stories.
Show another side of you, and others!
Just like limited-time offers, behind-the-scenes content is a great match for Instagram Stories. Why? Well, the whole appeal of the feature and all the other features like it is the instant, real-time access to information. Audiences love that and showing BTS clips of you, your brand, an ongoing project, etc., is a great way to leverage that love.
People will feel like they’re getting something that they can’t get anywhere else, and it doesn’t have to just be solely brand-related BTS content, either. You can also take some video clips during a live industry event or something like that and add them to your story, which brings us to the next point.
You don’t have to use the Instagram feature solely for your own photos, videos, and stories. It’s also a great way to share industry-related news, in general, with your followers. It could be something about a big technological advancement, something trending in your field, a funny industry-related anecdote, etc.
The point is that using the Instragam feature for news stories like these isn’t just a good idea because people want to receive news in real time now, but also because sharing content that’s not solely about you and your brand is a great way to let people know that you care about your entire industry, not just where you stand in it.
We’ve been doing video production in NJ & NY for long enough to know how helpful these features can be.
While many film and video professionals view these new tools and features as annoyances, the bottom line is that they’re all about connecting your content with people in new and inventive ways. Audiences yearn for new experiences like the ones that a feature like Instagram Stories brings, so it’s up to you to give them what they want.
We hope these tips help you do it and for more, check out this post from Fast Company, 12 Ways To Use Instagram Stories Like A Pro.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.