If you’re not familiar with the film or video production process, then you may be surprised just how drastically one’s behavior and appearance can change once someone points a camera at them and hits that record button. Some people literally go from completely calm, cool, and collected to visibly uncomfortable, or much worse, in a flash.
While that’s completely understandable, the thing is that it won’t do your film or video any good in the long run. Make no mistake, no matter what your mission nor objectives are, the body language of the people appearing on camera, whether it’s you or someone else, will absolutely affect the overall viewing experience and impact of your content.
So, you’ve gone through the pre-production process for your next film or video production and, hopefully, have planned and prepared for everything. Now, the only thing left to do is actually shoot and edit the thing. Easy enough, right? Of course not. It rarely is, no matter the nature of the film or video content you’re creating.
That’s why pre-production is so critical. For more on that, check out this post, 3 Pre-Production Tips to Help Take Your Next Film or Video to the Next Level, but even if you get everything right in those early stages, there’s still a lot to remember and plenty of room for error once the first day of shooting actually arrives.
When most of the people who aren’t too familiar with film and video production envision the process, the set is usually the first image that comes to mind. The cameras, the lighting equipment, the crew, the actors, etc., and that makes sense. After all, production is an exciting time, but make no mistake, it’s only one phase of the process.
And while editing may be the thing that truly sets film and video apart from other art forms, pre-production is just as important as either the actual production phase or post. That’s where all the initial ideas are developed, where all the planning and preparation takes place, and where so much of the magic happens.
Whether you’re new to video production or you’ve been at it for a while, chances are that you’ve heard the phrase, “Show, don’t tell,” at least a few times by now, if not a whole lot. That’s because it’s good advice. In fact, it’s great advice, and not always as obvious nor simple as it sounds.
After all, film and video offer more than solely visual possibilities when it comes to telling your story, and it can be tempting to lean on some of those other aspects and elements of the process. Sometimes, it’s just easier to have a subject or character simply come out and say what you want to get across.
When people who aren’t so familiar with film and video production think about a “cool shot,” it’s usually eye-popping lighting or some type of sweeping camera movement that comes to mind, and that makes sense. After all, those types of things tend to be pretty flashy and, when used correctly, they can leave quite the mark on the viewer.
However, that doesn’t mean that you need accomplish some type of epic camera move to achieve a “cool shot.” In fact, some of the “coolest” shots ever committed to film owe their entire impact to the way they were composed rather than any type of movement, and you may be surprised at just how much can be accomplished solely through framing.
It’s no secret that creating successful video content isn’t just about achieving a high level of quality and being remembered anymore. It’s not that you shouldn’t still be aiming to do those things, but just that the audience has a lot more say now. Videos also need to be relevant and interesting to the specific viewers they reach.
That is, if you want those viewers to not only click that play button and watch your video in its entirety, but to then also feel compelled to share it. And make no mistake, that should be right at the top of your list of hopes and expectations, no matter what type of video production you’re planning.