It’s no secret that creating successful video content isn’t just about achieving a high level of quality and being remembered anymore. It’s not that you shouldn’t still be aiming to do those things, but just that the audience has a lot more say now. Videos also need to be relevant and interesting to the specific viewers they reach.
That is, if you want those viewers to not only click that play button and watch your video in its entirety, but to then also feel compelled to share it. And make no mistake, that should be right at the top of your list of hopes and expectations, no matter what type of video production you’re planning.
Think about it, you won’t really have to earn viewers trust, not yet at least, if someone they already know and trust passes your video onto them, and they’ll also be far more likely to watch the whole thing. So, read on to learn about a few tricks for making videos viewers will want to share.
Show your passions.
Like mentioned above, simply creating quality videos and adequately getting your message across isn’t enough anymore, and that’s especially true if your message is solely focused on you and what you do or offer. Audiences simply won’t take the time to share any content that doesn’t even factor them into its creation.
That’s why you should always put their interests, issues, expectations, and preference first nowadays, but that doesn’t mean that you should simply remove yourself or your brand from the equation completely. Do that, and they’ll never remember you and that’s never good.
So, the best bet is to think carefully about your own passions. What are they and which of them could your audience get on board with? Are there any ongoing causes or conversations that large parts of your target audience are involved in which you and your team could also get behind?
The point is that no self-promotional message or story will connect with viewers like a shared passion or belief will. If you manage to find an authentic overlap in passions, then take it from us, that’s your surest path toward creating video content that your viewers will want to share.
Put videos in the right place at the right time.
Regardless of your particular primary goals pertaining to your video, the times you post are always key. Depending on the platforms you’re using, what could be the perfect time to post on one may not be nearly as effective on another, and that doesn’t change when it comes to getting people to share your content.
However, you need to keep in mind that the best times for sharing may not be the best time for other responses. For instance, people may click play or watch video content for longer durations on days or at times that differ from when they’re frequently sharing videos.
So, you need to take measures to determine when your video content is getting shared the most. It may be that your audience typically shares on Sundays when they’re likely at home or that you get the most shares on weeknights. In the end, all that depends on what you actually do or offer and who your audience is.
Now, how do go about determining when your videos are getting share most? Analytics, that’s how, and luckily we live in a day and age when there are more tools and methods with which you can find this kind of information than ever. From there, it’s all about testing and tracking your results so that you can adjust accordingly.
Make sure you start with a clear bang.
We all know how essential it is to hook viewers in fast now. With attention spans continuing to shrink, it’s only becoming more important to grab the audience’s attention right away. Whether you’re making a long video or a short one, you always need to spark interest almost immediately.
You could do that via interesting angles or compositions, mysterious or cryptic storytelling, etc., but the bottom line is that you need to hook them in within about ten seconds if you want to stand any chance of getting them to watch your video for any substantial amount of time and then share it.
You also need to consider the fact that some platforms require the viewer to enable sound to switch the video playback from mute, which means that you may need to grab your audience’s attention without the aid of sound. For more on that, check out this post, Tips for Hooking Viewers into Your Videos Without Sound.
Also, while your video needs to open with some type of bang to spark your viewers’ interest, what that bang is suggesting or leading to needs to be crystal clear. That means that viewers need to also get an idea of what they can expect from your video and why, exactly, they should keep watching in order for them to even consider doing it.
Share-worthy needs to be part of your video production criteria now.
Again, no matter what your other goals and hopes are for your video, creating content that people will want to share needs to be a part of the plan now. There’s just too much to gain to leave it out. We hope these tips help you do it.
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.