When most of the people who aren’t too familiar with film and video production envision the process, the set is usually the first image that comes to mind. The cameras, the lighting equipment, the crew, the actors, etc., and that makes sense. After all, production is an exciting time, but make no mistake, it’s only one phase of the process.
And while editing may be the thing that truly sets film and video apart from other art forms, pre-production is just as important as either the actual production phase or post. That’s where all the initial ideas are developed, where all the planning and preparation takes place, and where so much of the magic happens.
For some basic tips, check out this post, Film and Video Pre-Production Tips for Creating a Better Production and Better Project, but you can never have too much advice when it comes to film and video production. So, read on for a few more tips.
1. Allow your ideas to form, fully.
One of the biggest mistakes you can make when new to film and video production is deciding to essentially “wing” it. We see it all the time. Business owners and individuals who don’t understand all that goes into the process think that their idea seems relatively easy, so they don’t really need to put too much time into developing it further.
However, story development and screenwriting isn’t just about getting your ideas down on paper so that you remember them. There’s far more to it than that. First off, a script functions as blueprint for the production phase and all those cast and crew people mentioned above. It’s not intended for an audience, but another set of artists and craftsman.
As you can imagine, having a blueprint will only help them when it comes to bringing that idea to life, but that’s not the only other reason to take the time to develop ideas and stories. It’s also about fleshing them out fully and, take it from us, it can be surprising how much those ideas evolve as you develop them.
You may have a general, big picture kind of vision for your film or video, but it’s often during story development and the script writing portions of the process that you’ll discover the little details and features that will make your story truly unique. So, take the time to fully flesh your ideas out.
2. Meet people and go places.
Sounds simple enough, right? Well, we’re talking about certain people and specific places, of course. In this case, those would be any film or video production people whom you’re getting to help you make your project and the locations at which you’ll be shooting it, both of which will be very important to the end result.
So, if you need to reach out for help with creating your video, then make sure you take the time to find the right people for the job. That doesn’t just mean finding people who make good-looking films or videos, either. You need to find people who are the right fit for you and your style as well as the distinct film or video you’re trying to make.
That’s why it’s so important to meet with them in person, as early on as possible, rather than simply looking through their galleries and making your decision, and the same goes for locations. You may, for example, have a place in mind that you’ve been to already and think that you can go by memory, but you shouldn’t.
You’ll be far better off visiting the location again, taking pictures, perhaps even thinking about where certain shots can take place, well before you have to return to actually shoot. Either that or you can see if the video crew you’re getting to help you can do it, but the point is that someone should get a physical and relatively recent look at all production locations.
3. Once the pieces are in place, make sure everyone’s aware.
One of the most important parts about every phase of any film or video production is communication. Whether it’s between the client and videomaker, director and cast, producer and crew, etc., communication is always key. It’s just a highly collaborative process, so all involved must always be on the same page.
When it comes to pre-production, specifically, the atmosphere should be an open and encouraging one when it comes to developing ideas and brainstorming. That goes without saying, but you also need to make sure that everyone from cast, crew, etc., knows exactly what’s going to be happening on your shoot day(s).
That must be communicated. That doesn’t just mean that each person needs to know where to be and when to be there, either. It also means that everyone should have a firm understanding of the overall goals for the shoot. That’s the only way to ensure that all involved are focusing their efforts in the same direction.
Again, film and video production are highly collaborative, so trust us, getting everyone on the same page can make all the difference. That way, you won’t have a bunch of different parts doing their thing separately, but one collective machine moving with a singular purpose.
Pre-production will make or break any film or video production.
Notice we didn’t say can but will. That’s because a poorly spent pre-production phase will absolutely have negative effects on any film or video. Whether you’re shooting a narrative film, a corporate video, a commercial, etc., pre-production is always critical. We hope these tips help you use yours wisely. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.