It’s no secret that video production has become an essential part of any content creation & marketing plan. It’s just a perfect fit for today’s audiences, not to mention the fact that it has the power to truly stand out from all the other types of content and potential distractions. Video simply engages emotions like no other content can these days.
However, even many of the people who’ve come to that conclusion still aren’t creating videos. Why is that? Well, there are a number of possibilities, but much of the time, it’s because it costs money to make video, and that’s true. There’s no getting around that, but that doesn’t mean that you have to break the bank to get in on the action.
Yes, high-quality video content that tells a rich story will cost you, but there are plenty of other ways to start using video content to accomplish your mission, whatever it may be. And luckily, we’ve been doing video production in NJ and NY for long enough to have picked up some tips and tricks along the way for doing just that. Read on to learn about a few.
Do video testimonials.
Live video is really having a moment presently and one of the main reasons behind its soaring popularity is the inherent authenticity to the content. It’s live and unscripted, which means that practically anything can happen and audiences are showing a real love for all the possibilities that come with that.
However, it’s not just the fact that almost anything can happen that’s drawn viewers to live video. The inherent authenticity also makes is much easier for audiences to trust who and what they’re seeing on screen and that’s extremely important nowadays, which brings us to video testimonials.
Viewers will find it much easer to trust your fans, followers, previous customers, etc., so why not get them on camera so that they can discuss their experience with you and/or whatever it is you do? After all, they were once in the exact same shoes that the viewers you’re trying to reach are in now.
The best part about video testimonials, though, is that audiences tend to be pretty forgiving in terms of the quality of the content. Think about it, they’re looking for the truth, not production value, and too much of the latter could actually work against you by making your video appear scripted and staged.
Create live video.
Like mentioned earlier, live video is extremely popular right now, and for good reason. Aside from the inherent authenticity discussed above, live video is also an incredible tool for streaming live events to give people a true taste of the experience of being there, and then there’s the ability for viewers to interact and engage in real time.
That makes it a potentially two-way, participatory viewing experience, which has proven to be another big draw for audiences, but the bottom line is that people are loving live video content for a number of reasons and there are so many ways to use it, regardless of what you’re actually trying to do or sell.
You could do live product launches or demos, provide real-time customer service, do live tours of your workspace or project site, host live interviews, stream live discussions, or show viewers how something’s made or done and those are just a few of the possibilities. For more, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
On top of all that, just like video testimonials, when it comes to live video, audiences aren’t looking for premium quality. They’re looking for all that authenticity and spontaneity discussed above, not flawless production. Now, that doesn’t mean that you shouldn’t try to make the quality as high as possible, but just that there’s some give with live video production.
Take viewers behind the scenes.
While you can absolutely go live when taking viewers behind the scenes of your company, project, or event via video, you don’t necessarily have to. Yes, viewers love the possibilities that live video presents, but they also love simply seeing the human side of any business, brand, videomaker, etc.
They love seeing what the people behind the scenes look like, what their offices or workspaces look like, how they dress, how they interact with one another, and how they really do whatever it is that they do. It puts a face and personality behind the brand, which can go a long way when it comes to decision-making time.
And again, these types of videos don’t necessarily have to be of the highest quality. Just like live video and video testimonials, the main allure of these types of videos is the authenticity. Viewers respond to behind-the-scenes content because they appreciate getting a glimpse of the truth, and that glimpse doesn’t always have to be the most polished and perfect one.
Also, just like with video testimonials, if you make your BTS video content look too polished, it could actually work against you by taking away from the apparent authenticity of it.
You don’t have to break the bank to kick your video production plan into gear.
The bottom line is that video content is just too popular and effective right now not to create simply because it requires a little investment, and make no mistake, it can just be a little one. You don’t have to go nuts and put yourself in a hole just to make a video. If you’re smart about it, you can start creating video content on any budget. We hope these tips help you do it. Good luck!
About Us: KVibe Productions, one of the top NJ & NYC video production companies creating video content of all kinds, can handle every aspect of the process. And whether it’s a commercial, a corporate video production, or a feature film, at KVibe, we always create to inspire.