Yes, if you haven’t even gotten into basic commercial or corporate video production, then you absolutely should, but the truth is that to sustain any kind of success with your video content these days, you need to change with the tides.
And as always, there are plenty of things affecting those tides at the moment, including the rapidly growing popularity of live video, the emergence of impermanent content, and the evolution of 360 video and virtual reality.
We recently blogged about the power of mise-en-scene and how exhibiting a control over all the elements within the frame could shape the viewing experience of your film or video production, but we didn’t mention how important sound can be to that process, too.
For instance, when John Carpenter first screened his classic 1978 horror film Halloween for producers, before the score had been composed, it was apparently considered very much un-scary, which obviously isn’t the kind of criticism that tends to bode too well for a scary movie.
To many who are new to the production process, film or video editing is simply the final phase. It’s when all the work that’s been done up until that point is organized, arranged, cut up, etc., but the truth is, there’s more to editing than that.
In fact, as longtime NY and NJ video production experts, we can tell you that the process offers just as many storytelling opportunities as any other phase, and that the way you tie together shots and sequences will absolutely affect the way viewers experience certain scenes as well as the entire piece. Read on to learn more.
While the casual moviegoer and video watcher may not distinctly remember the editing or camera movements after watching a film or video production, their most vivid memories of the content often come from the mise-en-scene. What is the mise-en-scene?
First applied in theater direction, it translates to “putting into the scene,” and refers to a combination of aspects that, together, allow the film or videomaker to accentuate the action and engage the audience in a very specific way.
Whether you’re just starting to create video content or you’ve been at it for a while, we’ve been in video production in NJ & NY for long enough to know that it can be tempting to just use whatever light’s available and start shooting, especially considering the capabilities of cameras today.
But there’s a big difference between making sure your video is well lit and painting with light, and while there may be enough light to shoot, that doesn’t mean that you’re getting all you can out of your lighting.
The reason it’s so important to have clear goals for every piece of video content you create is that every single aspect and element that makes up the video should be aligned with those objectives.
That’s the only way to get people to feel how you want them to feel after watching your video, and to get them to do whatever it is you want them to do next if that’s a part of your mission too, which is why it’s critical to achieve the right overall tone.