Can social sites help promote?

    Posted: April 6th, 2009 by Khoa Le in Advice Corner, Inspiration | Read Comments »

    This weekend, I reflected on what I’ve been doing with regards to everything I’ve done in music. The partnerships I went into, the mistakes I’ve endured, the struggles I faced, and realizing I wouldn’t be at this stage without going through these obstacles.

    When I was a sophomore in college, I wrote a 30 page business plan to create a social site. I did it because I was an upcoming songwriter/producer and had no knowledge on where to start! I wish I could stumbled on people that were like me to mentor me through this whole business. What is a record producer exactly? Or a songwriter? What do you have to do to be even recognized as one. Well, I wrote the business plan which was almost a duplicate of “myspace”. Myspace was out at that time, but it wasn’t a music house. It was just for friends and social things which was cool. A few years later, myspace started catching fire on the music scene and more and more people realize that there are more celebrity artist signing up to these sites. I knew right then and there that my site probably won’t work out, but it’s good to start on it.

    My point is that, though I created kvibe.com (was a social site then I shut it down), I always believed even from the start of my music career that social sites would be our future. Now that it’s all over the place, there is absolutely NO REASON why you should not have a website up and running to promote your music whether it’s myspace, facebook, reverbnation, and a bunch of other social sites that you can just google.

    The trick now is that, you got to figure out how to promote it and that’s where I’m at figuring out strategies to get my music and Artists I work with out there. This game got much harder or just got to be smarter about it =)



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