It’s no secret that live-streaming video has proven to be very popular among today’s viewers. They just seem to love the inherent spontaneity of it. Everything’s happening in real time, which means practically anything can happen and modern viewers are showing some real love for that part of the appeal. For some general info, check out this post, Live-Streaming Video Production and All the Possibilities It Presents.
However, just because that type of content is becoming more and more popular, that doesn’t mean that everyone trying their hand at live video production is doing it right. Like with anything else that’s relatively new, plenty of brands, marketers, and videomakers are still in the early stages of basically throwing anything at a wall to see what sticks. (more…)
Yes, so much of finding the right people to help bring your video ideas to life has to do with the way your styles and personalities mesh. Everyone needs to be on the same page and the way they create content must align with your established identity. After all, video production is a challenging enough process and you don’t want to spend all your time trying to jam a square peg in a round hole. If it’s not a good fit, then it’s not a good fit. Move on.
However, finding the right people isn’t just about looking for crews with styles that align with your own. It’s also about finding people who are a good fit for your next project, specifically, because make no mistake, a crew that’s amazing at creating interview-based videos , for instance, may not be nearly as skilled at making other types of content.
You’ve probably heard the chatter and read the writing on the wall by now, so it should come as no surprise to hear that new technologies like 360 video and virtual reality are actually finally just that, a reality. That means big things and changes for storytellers, which in turn means big things for brands, marketers, and anyone else creating video content.
And while that’s mostly good news for all involved as audiences will get completely new viewing experiences and videomakers will get to explore a bunch of new ways to tell their stories and send their messages, it also presents a new set of challenges and concerns. After all, you can’t just continue doing what you’re already doing with these new tools and technologies.
Pulling off effective video interviews isn’t as easy as you may think. No, it doesn’t involve the same kind of planning and preparation that must go into shooting a narrative scene, but that doesn’t mean that it doesn’t require any planning and preparing at all, nor that everything’s smooth and simple once you’ve done your preparations.
First of all, there’s your subject to consider, and if that subject isn’t too familiar with the video production process, then it can be quite a challenge at times to make he or she feel comfortable and natural. After all, having a bunch of people, equipment, and lights surrounding you can be unsettling.
No matter what you do, chances are that you can find a little humor in it. No, a comedic approach obviously isn’t always the right route to take, but the point is that most brands, marketers, and videomakers would love to create at least some content that gets their audiences laughing.
The thing is that it’s a lot easier said than done, especially in a day and age in which there are so many other options and alternatives, not to mention all the potential distractions. You need to really hit the audience’s funny bone, and do it fast, in order to stand any chance of them sticking around through the end of your video.
We’re all about telling great stories via video production around here and that’s not just because it happens to be what we do. It’s because we genuinely believe that video is the best way to connect with today’s audiences, no matter what you do nor what your mission is, and we believe that if you tell the right stories the right way, then that connection will be a strong one.
The thing is that it doesn’t always have to be you actually doing the storytelling. Your customers, fans, followers, etc., also have their own stories to tell, and take it from us as longtime NY & NJ video production pros, it’ll take a lot less for audiences to trust them and their stories than it would for them to trust your own.