There’s no doubt that video content works. It doesn’t really matter who’s creating it nor what their objective is either. It just works, but that doesn’t mean that it works for everyone every time, because it doesn’t. Like anything else, it requires some skill and know-how, but a few tips can’t hurt.
And being that we’ve been doing video production in NJ and NY for a long time now, we’ve picked up more than a few tricks along the way for creating better, more effective content. Read on to learn about some of the best, quickest, and easiest ones.
There’s no question that videos have the power to connect with people like no other form of content these days. No matter what, exactly, you do nor who you’re trying to reach, video production has simply become the best way to tell your stories. That is, if you can draw enough of your viewers’ attention.
Because make no mistake, while video really is the best form of content to create in today’s landscape, you’re not the only one who knows it. Most people know how effective videos can be by now, and they know how easy it’s become to make them. What’s stopping them, in most cases, is the fact that they don’t know how to make their videos stand out from the rest.
No matter your exact mission for creating content, these days, it’s all about telling a good story. You just can’t design content solely around selling something and expect any real results anymore. Audiences are more sophisticated now and they won’t put up with anything that doesn’t do what it takes to hook them in and maintain their interest, regardless of the subject matter.
That’s precisely what a good story can do. That is, when it’s told well, and there’s no better tool with which to do it than video production. It’s not that there aren’t plenty of other storytelling tools out there, whether it’s photos or the written word, but just that none of them can compete with video.
It’s no secret that nowadays, it’s all about storytelling rather than selling. If you want any shot at connecting with your audience, you simply have to tell stories with your content, no matter what kind of content you’re using, and those stories have to be compelling to those particular people.
The good news is that there is no better tool with which to tell captivating stories to your audience than video. Make no mistake, there are plenty of other options in terms of telling your story and those options should absolutely be explored, but in the end, there’s just no beating the storytelling possibilities that video production presents.
When trying to determine what really sets film and video production apart from others like, say, photography, those who aren’t too familiar with the process tend to think of the moving shots, the action, the performances, etc. However, in the end, it’s editing that truly makes the medium its own.
It may not be the flashiest of phases, particularly when compared to production with all the lights, cameras, and actors, but make no mistake, there’s often just as much magic happening in the editing room as there is on set. It’s just that there tends to be a much smaller crowd in the editing room.
In a perfect world, you’d formulate some semblance of a vision for a video project, jump online, find some gorgeous galleries of previous work done by a nearby video production company or crew, and hire them. Then, when all’s said and done and the smoke has cleared, you’d be left with an amazing video even better than the one you’d imagined when first starting the project.
However, this is not a perfect world and video production never works out that way. First of all, formulating a clear vision for your video can be harder than it looks, not to mention then having to articulate that vision to the video people you speak and meet with in a language that they can understand.