There are plenty of ways to give your live content more life…
In case you haven’t noticed, live video is proving to be a game-changer. Why? Viewers are loving the inherent spontaneity involved, for one thing. Anything can happen, and they like that, almost as much as they like authenticity, which is another major part of the allure of live video.
Things feel more real, more genuine, when they’re happening live as opposed to being scripted, staged, and finally presented to the viewer. But now, just doing it isn’t enough, and there’s simply too much to lose when things are live to just jump right into it.
No matter what you’re trying to accomplish with your video content nor the particular audience you’re trying to reach, going viral would be a big deal. It’s not easy, but if it happens, it can open a lot of doors.
The thing is that going viral isn’t just a bit of a challenge. In fact, it’s like catching lightning in a bottle. Being in the right place at the right time has a lot to do with it, which is why you can’t really make it a goal as much as just do everything you can to give yourself a real shot.
No matter what you do nor why you’re using video production to connect with people, one type of video that can almost always be of some service is the explainer. After all, every audience could use some type of explanation…about something.
The thing is, just because explainer videos can be effective, that doesn’t mean they’re always actually effective. And yes, the primary objective is to explain, but there’s more to it than that.
No matter why you’re trying to get people to watch your videos, one of the biggest obstacles is getting the viewers to feel that they mean something to you, that they’re not just a number, and that their specific issues, concerns, questions, etc., are actually being considered and addressed in your content.
That’s why personalized videos work so well, and for some general information about them, check out this post, Why It’s Time to Get Personal with a Personalized Video, but today’s post isn’t about why you should consider folding them into your plans nor how, but why they actually work so well with viewers.
It’s no secret that more and more people are choosing to watch video content on their laptops, phones, and tablets, but what might come as a surprise is just how much those mobile devices are changing the way that content is produced.
And it only makes sense. After all, people are spending more time on these devices than ever, and if you want to connect your videos with them, you need to cater to their preferences.
As Walt Before Mickey, directed by Kvibe’s founder, Khoa Le, starts to hit theaters and as our new film, Brandini, written by Kvibe’s Creative Director, Frank Licari, takes shape, we have recognized a common theme with both projects: determination. A willingness to never give up, no matter what the odds. Despite what others may tell you, despite what others may think, you can not take determination and desire for granted. Sometimes all you need is a little hope and faith.
In Walt Before Mickey, Rudy Ising (David Henrie) tells Friz Freleng (Taylor Gray) to “have some faith” when he decides to leave Walt Disney’s Laugh O Gram Studios due to lack of payment. In the end, of course, the only ones who do stick it out with Walt (Thomas Ian Nicholas) are his brother Roy (Jon Heder), Lillian (Kate Katzman), Edna (Natasha Sherritt) and Ub (Armando Gutierrez). Of course, the rest is history. Walt decided that he would never work for anyone else again. He wanted to be “his own boss” and that determination led to the creation of an empire.
In Brandini, although Michael Brandini loses everything, he decides, in the end, that his passion can not be stopped. He must see his passion through.
This reminded us of the story of the creation of the Roebling bridge which later became the Brooklyn Bridge. In 1883, a creative engineer named John Roebling got inspired by an idea to connect New York to Long Island by building a spectacular bridge. All the expert engineers throughout the world thought that he was crazy and told him to abandon the project because it couldn’t be done.
However, Roebling could not abandon his dream and instead of forgetting the idea, he shared it with his son, Washington and the two set out to design the perfect bridge. They hired their crew and set off to fulfill their dream.
After only a few months of work, a tragic accident on the bridge took the life of John Roebling and injured his son Washington, who sustained brain damage leaving him unable to talk or walk. All of the world scoffed at them and told them, “I told you so.”
In spite of this setback, Washington, still had a burning passion to finish that bridge. As he lay alone in his hospital bed, he realized that he could still move one finger. Using only that finger, he developed a code to communicate with his wife. By touching his wife’s arm and tapping out the code, he let her know that she needed to call the engineers again. Then, using that method of tapping on her arm, he told the engineers what to do to complete the bridge. This “tapping” went on for thirteen years until the bridge was finally completed.
Today, the Brooklyn Bridge stands as a sign of one man’s determination, spirit and will to follow through with his passion. It also stands for faith; the faith of a son, the faith of a wife and the faith of countless men, in one man’s dream… a man who was considered insane by most of the world.
There will always be people who tell you, “you’re crazy” and sometimes it will be you yourself who will be your worst enemy. Your mind can place doubts and fears in the way of accomplishing your dreams. But no matter how insurmountable the odds, the Brooklyn Bridge, is a testament to knowing that you can always get from point a to point b. Despite the distance that you may need to travel to get there, sheer determination can see you through.
Are you Brandini?
#motivation #passion #determination #liveyourownlife #beyourownboss #waltdisney #brandinifilm #anythingispossible #IamBrandini
About Us: A full-service film & video production company in NJ / NY, KVibe Productions handles every aspect of the production process. Whether it’s a corporate video production, a commercial video production, a feature film, etc., KVibe creates to inspire.
For Information on Brandini The Film visit www.Kvibe.com/BrandiniFilm